GroupM | Senior eCommerce Manager

Programmatic, Biddable, Paid Media & SEO Seoul, Seoul


Description

Position at GroupM

Reporting of the role

This role reports to: eCommerce Media Director, Seoul, Korea

3 best things about the job:
1. Opportunity to explore career in the rising field of eCommerce

  1. Opportunity to work with various categories of global clients; from FMCG to luxury
  2. Working on holistic digital media planning: external media and eCommerce media


In this role, your goals will be:
In three months:

  • Demonstrate understanding of the media landscape and business challenges and begin to contribute ideas on how to improve on current situation.

In six months:

  • Be the person whom the client goes to for day-to-day activities. Able to propose ideas and activities to answer identified challenges.

In 12 months:

  • Mentor new Planners and assist in leading a small-scale project (identify need, formulate idea into plan, set the scope and present to the Manager).

 

What your day job looks like at GroupM:

  • Make annual, quarterly, monthly media & promotion plans in line with brands’ annual marketing/sales plans and conduct execution & optimization based on performance results and sales ROI.
  • Make monthly, quarterly, annual performance analysis and headroom reviews and give recommendations including A/B testing for next eCommerce and digital campaign.
  • Have regular sales performance review meetings with clients, in which assess EC and digital campaign and EC promotion activities and provide insights/recommendation/action plans by analysing and reviewing traffic by T/P and its sales trends correlation.
  • Build good relationship and work closely with clients and media partner.
  • Work with brand media planners/ digital trading managers to ensure all buys and placements fit the overall strategy
  • Media budget management and tracking

 What you’ll bring:

  • Strong project management and planning skills, with the ability to conceive strategy and drive execution in a fast-paced entrepreneurial environment.
  • Strong analytical and quantitative skills combined with excellent communication skills and the ability to work effectively with different stakeholders
  • Innovative and creative – continually looking to demonstrate and drive improvement to improve commercial outcomes
  • Commercially focused with a strong sense of customer behaviour
  • Strong verbal and written communication skills / English is preferred
  • Excellent MS Office skills including Excel and PowerPoint

 Minimum qualifications:

  • Around/above 3 yrs experience in digital agency or digital marketing area
  • Experience in data analysis and developing strategies based on data
  • Experience with new/emerging media, a plus
  • Bachelor's Degree or equivalent
  • English communication (reading and writing)

 
[About South Korea] : 

GroupM Korea is the leading global media investment management operation in Korea. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. At GroupM Korea, we embrace creativity and ideas as we embark on an exciting journey towards growth!

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.