EssenceMediaCom | Senior Media Planner
Description
3 best things about the job:
- A competitive yet fun environment that combines the best of being excellent media planners of creative media thinking and at the same time being part of the largest media company in the world.
- Opportunity to learn and create leading work, working alongside specialist departments, who are evolving experts in the field.
- Be an expert hybrid planner in both traditional and digital mediums.
In this role, your goals will be:
In three months:
- Being up to speed with cutting edge proprietary planning tools as well as able to extract and analyze important data; validating our recommendations.
- You would have a pulse of the business category & knowledge of competitive frame.
- Worked on moderate scaled live campaigns
- Have initiated contact with key media partners and understood the baseline of their offerings particularly digital.
- Connected with internal specialist & external stakeholders units to integrate solutions.
In six months:
- Being able to comprehend and apply our proprietary planning framework model in key campaigns.
- You would have landed live; larger scaled campaigns.
- You will have started to build relationships with the key decision makers within the current client portfolio.
- Master a flawless media execution process, working alongside various stakeholders.
In 12 months:
- Develop a strong category acumen - from a media and business point of view.
- Identify a pipeline of commercially viable solutions to support our client’s goals.
- Create and execute a pipeline of exciting business building ideas which could potentially be industry award winning.
What your day looks like at EssenceMediaCom:
- Develop and maintain media plans.
- Assist Senior Media Planner in devising strategy for brands.
- Review and update purchase orders within the execution framework.
- To ensure that all campaign efficiencies are achieved by analyzing campaigns, and recommending tactical changes to maximize campaign performance.
- Interacting with media suppliers to work on upcoming opportunities.
- Prepare and update media reports for internal and external stakeholders (i.e. post buys, droppage reconciliation, PIBs, double spotting, SOV Tracker).
- Present plans both internally and externally.
- Monitor client billing.
- Supervise with the Assistant Media Planner in creating, updating, and executing media plans.
- Assist Senior Planner's in preparing quarterly, semi-annually & yearly reviews.
- Assist Senior Planner's to work with cross function departments/teams as part of the media management process.
- Respond to client day to day requests.
What you’ll bring:
- Must have strong organizational and numeracy skills
- Flexibility and able to work under pressure.
- Proficient in MS Excel.
- Respect hierarchy and follow a complete chain for assignments.
- Excellent personal/organizational management.
- Able to set and meet multiple demands within challenging deadlines.
- Excellent interpersonal skills – ability to communicate effectively at all levels, internally/externally, formally & informally.
Minimum qualifications:
- Bachelor’s Degree in Business Administration/Management, Marketing Management, Advertising, Economics, Communication Research, Communication Arts, etc.
- Must have an experience of at least 1-2 years in media/digital/marketing experience.
More about EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people.
EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
About Thailand
In a population of 69 million people, Thailand’s mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.
The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.