Wavemaker | Planning Manager

Media Planning Manila, Philippines


Description

Position at Wavemaker

The business for a media agency such as Wavemaker has evolved through the years. From what used to be media-centric, its offer has expanded to non-media services, which include but are not limited to strategy and creative conceptualization for digital, digital assets production, consumer engagement, and analytics and insights, among others.
Integrated Planning Manager is responsible for leading the planning team in its development of plan activities. Job responsibilities include a thorough understanding of client objectives and how media strategies can help address such goals. He/She must possess a comprehensive knowledge of the media environment and its applications to our client’s business. He/She should also be able to determine how best to measure the performance of plan deliverables and how to course-correct plans going forward.

3 Best Things About the Job:

 

Diversity of Clients – you get to work with a wide portfolio of clients (from, FMCG to services, and so on).

 

Young and Dynamic Team – as the demand for integrated planning continues to evolve, so does the team members within WM.

 

Support – Wavemaker is backed by strong teams: client service, performance, content and strategy & insights teams.

Measures of Success 

In three months:

  • Assist in developing plan strategy aligned with client business objectives and ensure that plans are delivered upon the agreed strategies and approach
  • Oversee plan development and execution from inception to completion
  • Delegate appropriately to the team to support plan development and execution
  • Embrace the Channel Neutral approach to media and framework for thinking
  • Effectively utilize Relationship Media process to develop client recommendations
  • Effectively use and guide the team on the use of Relationship Media tools

In six months:

  • Utilize comprehensive media knowledge base and synthesize information into ideas
  • Present plan recommendations to client teams
  • Oversee plan negotiations and media team activities
  • Manage client requests – i.e. plan changes, budget changes, provide marketplace information
  • Work with analytic partners to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met
  • Lead internal meetings with other departments and call on agency resources to strengthen ideas
  • Staff supervision, training, and development as well as serving as a positive role model with a strong work ethic and vigorously reviewing all work to ensure a high-quality standard

In twelve months:

  • Foster a good working relationship across all client teams to facilitate flawless execution of plans
  • Establish and grow a strong relationship with the client through a demonstration of industry knowledge and of the client’s basic business issues / maintain client contact
  • Steward relationship with outside agency partners (creative, PR, etc.)
  • Begin to understand the financial implications of client contracts, plan changes etc.

Responsibilities of the Role

  • Utilize comprehensive media knowledge base and synthesize information into ideas
  • Present plan recommendations to client teams
  • Oversee plan negotiations and media team activities
  • Manage client requests – i.e. plan changes, budget changes, provide marketplace information
  • Work with analytic partners to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met
  • Lead internal meetings with other departments and call on agency resources to strengthen ideas
  • Staff supervision, training, and development as well as serving as a positive role model with a strong work ethic and vigorously reviewing all work to ensure a high-quality standard
  • Foster a good working relationship across all client teams to facilitate flawless execution of plans
  • Establish and grow a strong relationship with the client through a demonstration of industry knowledge and of the client’s basic business issues / maintain client contact
  • Steward relationship with outside agency partners (creative, PR, etc.)
  • Begin to understand the financial implications of client contracts, plan changes, etc
What you will need:
  • Degree in Marketing / Communications / Business Administration / Management.
  • At least 5 years’ Experience
  • Highly evolved presentation and facilitation skills.
  • Significant proven experience of working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners.
  • Shows depth of understanding of the industry, business, brands, and consumers in client conversations.
  • Understands business principles and good practice and perceives issues in both financial and commercial terms.
  • Strong analytical and number skills, Passion for learning and openness to new challenges, Team player mindset
  • Project management, good at multi-tasking and organization.
  • Pro-activeness, Self-starter attitude
  • Excellent communication and presentation skills
  • Confident individual with a can-do/positive attitude.
  • High level of accountability.

About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:
  • deep knowledge we have of our clients’ business
  • confidence to challenge what’s gone before
  • the support to go further than we thought possible
We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn 

About the Philippines

In recent years, the Philippines has emerged as one of the fastest-growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating “an unprecedented period of macro-economic buoyancy and political stability”, spurring both domestic and international business growth. It is also one of the largest and fastest-growing digital markets in Southeast Asia, with growth expecting to increase exponentially in the next few years. With a population of 109.5mn, 59.2% of these currently have access to the internet. By 2022, the Philippines' internet population is forecasted to be 73%. Coupled with the Philippines’ vibrant economic growth and the expansion of its digital footprint, the country is well-positioned as an exciting and innovative place for media players and talent to be.