Essence | Senior Director- Performance campaigns

Programmatic, Biddable, Paid Media & SEO Mumbai, India


Position at GroupM

Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, Nando's and the Financial Times. The agency is more than 1,800 people strong, manages over $3.6B in annualized media spend and deploys campaigns in 71 markets via its global offices throughout North America, EMEA and APAC. Visit for more information and follow us on Twitter at @essenceglobal.

Reporting of the role

This role reports to the National Activation Head

3 best things about the job:

  1. Get to work in a truly integrated team handling 360 aspects for a brand
  2. Will work closely with the leading publishers such as Google & Facebook
  3. Will be exposed to Programmatic

Measures of success –

In three months:

  • Understood the complete biddable media scenario on the client’s business, e.g. Search, Facebook, etc.
  • Handled day to day tasks/requirement effectively

In six months:

  • Optimized implementation in all biddable media platforms
  • Recommended and implemented best practice
  • Explored and executed an innovation in one of the biddable media platforms

In 12 months:

  • Exceed client expectations in terms of biddable media implementation
  • Create a road-map for the next year.

Some of the things we’d like you to do:

  • Own and maintain relationship with primary client point of contact and build relationships with senior and VP clients
  • Ensure client expectations are being set and met for every campaign and are clearly defined
  • Manage client satisfaction throughout the campaign lifecycle and beyond, ensuring issues and challenges are actively identified and mitigated
  • Manage commercials of account(s), including staffing / scope and financials
  • Oversee project management support during the campaign lifecycle to ensure on time completion of deliverables, coordinate across practices, identify potential risks and issues
  • Build strong ties with leads across disciplines to produce successful campaigns, maintaining high levels of communication throughout campaign lifecycle
  • Interrogate work before client delivery to ensure it meets the brief and expectations
  • Global coordination by facilitating knowledge and context sharing across Essence regions
  • Develop strategic relationships with key agency partners and be a point of escalation
  • Assist in deployment of Client Service practice trainings while ensuring best practices
  • Analyse information skilfully provided by team members to problem solve creatively, troubleshoot, and develop alternative solutions
  • Line manage through coaching 3-5 direct reports to support career growth and development
  • Provide timely and actionable feedback to the team to aid in their development and progress

A bit about yourself: 

  • Strong written and verbal communication skills across all platforms
  • 12-15 years of experience in handling Performance campaigns in an agency environment
  • Expert organizational skills, great attention to detail and ability Q/A work
  • Strong digital marketing background with a focus on Performance campaigns
  • Working knowledge of the digital media ecosystem with the ability to assess for the performance of assigned media dollars against their intended outcome, across both brand and DR objectives.
  • Ability to implement and meet deadlines and project manage multiple campaigns
  • Excellent client relationship and management skills
  • Proven problem-solving skills and ability to think outside of the box for creative solutions
  • Ability to lead and motivate team members in a positive light
  • Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills
  • Strong business acumen and strategic thinking capability

About India

Digital media advertising in India continues to grow at 30% in 2017, cementing India’s position as the second largest internet market with close to 450 million users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for all integrated marketing services, fueled by the collective market investment in data and technology. With a booming economy, both traditional and new age industries are witnessing a boost in consumption, making India a high potential advertising market. With renewed foreign investments across several industries, India is an exciting market for any advertising professional.