Client Lead-Digital Strategy

Media PlanningHybrid Remote, Bangalore, India Requisition ID:33071


Position at Wavemaker

Motivator is an agency of GroupM, the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Client Lead- Digital to join us. In this role, you will be responsible to provide digital leadership and drive digital evolution and innovation thus encouraging the highest quality digital communications product and client satisfaction.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Overview of job

We are looking for a seasoned digital media professional, handling cutting edge, exciting brands across sectors/categories. You will be managing the client relationship and help drive the digital agenda for the respective clients. You would be required to deliver integrated digital solutions to fulfill the client’s digital objectives. You will be responsible for crafting and delivering the digital vision, defining a road map to deliver digital excellence across agency. In addition, you will contribute to the wider digital department championing agency digital products and processes and auditing digital capabilities across all teams within the agency. 

Reporting of the role

This role reports to the: General Manager

 Great things about the job:

  1. Working with one of top CPG brands in India
  2. Attain strong understanding of cross channel media strategy by working on diversified category & teams
  3. Help build digital media presence & driving digital transformation for the brand
  4. Drive revenues for the largest media investment agency

Measures of success –

In three months:

  • Build relationships with key stakeholders at the client’s end
  • Map new digital opportunities for the client

In six months:

  • Build path-breaking digital strategies
  • Push innovating concepts to drive revenues

In 12 months:

  • Drive revenue growth and win a few awards for innovative approach

What your day job looks like at Motivator:

  • Provide thought leadership on effective and innovative use of digital communications
  • Drive strategic innovation across all digital platforms
  • Direct the development and presentation of strategic digital application, test & learn of new platforms, digital principles, guidelines and analyses
  • Digital evangelist who can help enthuse the team on new & evolving platforms and the non-converts among clients
  • Learnt about agency main trading partners, tech and data suppliers and our ways of working with each partner.
  • Lead digital conversation and start building relationships with the client.
  • Overall responsibility for digital output for agencies’ pitches and new wins, during pitches with thought leadership in overall context, as well as strategy/ideas for brand briefs
  • Identify digital development needs across respective agency team, thus ensure best-in-class digital activation to client
  • Develop a culture of innovation across the agency
  • Build relationships with GroupM and key digital partners to understand how we can effectively deliver solutions for client
  • Develop media strategy backed by insights and data
  • Liaison with various digital vertical experts (search, social, mobile, etc.) and create integrated digital solutions
  • Proactively identify new opportunities and pitch innovative ideas
  • Meet revenue targets and drive incremental billing and revenue


What you will need:

  • Minimum 10+ years in digital media and marketing space, with at least 4 -5 years hands on experience in digital media planning and strategy
  • Experience in handling large size digital clients 
  • Understanding of data driven marketing, performance marketing and ecommerce management is highly desirable.


  • Passionate – brings a genuine thrill and excitement to the role
  • Agile – is able to be nimble in thought and action and overcome obstacles to achieve great things
  • Collaborative – works well with others, and can align behind a shared purpose
  • Entrepreneurial – is open to new ideas, and will challenge old ones.
  • Diverse – is proud of the difference they can bring


About GroupM:

GroupM is the leading global media investment management company for WPP’s media agencies Responsible for more than US $100B in annual media investment by some of the world’s largest advertisers, GroupM agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology and an array of specialty services including addressable TV, content and sports.

Discover more about GroupM at

Follow @GroupMWorldwide on Twitter

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About Motivator

Born in India. Global in outlook. Agile and Entrepreneurial in mindset

Motivator is a media agency that works with Global and Indian corporates besides new tech enabled start ups. Headquartered in Delhi, Motivator is one of the fastest growing agencies within GroupM. With over 60 diverse clients, the company also has offices in Mumbai, Bangalore, Thrissur and Chennai. Read more about Motivator

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.