Wavemaker | E-Commerce Planner
Description
Ecommerce Planner will manage the ecommerce requirements and work on ecommerce plans both on-platform and off- platform channels. You must have a comprehensive experience on digital and ecommerce and its application to client’s business. The role is also expected to maintain and build good relationship with internal and external teams to facilitate daily operation.
3 BEST THINGS ABOUT THE JOB:
• Diversity of Clients – you get to work with a wide portfolio of clients (from, FMCG to services, and so on).
• Young and Dynamic Team – as the demand for integrated planning continues to evolve, so does the team members within WM.
• Support – Wavemaker is backed by strong teams: client service, performance, content and strategy & insights teams.
MEASURES OF SUCCESS
In three months:
• Understand the client’s business and independently respond to queries from client
• Create media plans and oversee execution
• Demonstrate cooperative spirit and leadership with team members
In six months:
• Familiarity with GroupM and Wavemaker Tools to upscale quality of planning proposal
• Utilize comprehensive ecommerce knowledge base and synthesize information into ideas
• Present plan recommendations to client teams
• Manage client requests – i.e. plan changes, budget changes, provide marketplace information
• Work with analytic partners to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met
• Manage internal meetings with other departments and call on agency resources to strengthen ideas
In 12 months:
• Foster a good working relationship across stakeholders to facilitate flawless execution of plans
• Establish and grow a strong relationship with the client through a demonstration of industry knowledge and of the client’s basic business issues / maintain client contact
• Steward relationship with outside agency partners
• Begin to understand financial implications of client contracts, plan changes etc
• Diversity of Clients – you get to work with a wide portfolio of clients (from, FMCG to services, and so on).
• Young and Dynamic Team – as the demand for integrated planning continues to evolve, so does the team members within WM.
• Support – Wavemaker is backed by strong teams: client service, performance, content and strategy & insights teams.
MEASURES OF SUCCESS
In three months:
• Understand the client’s business and independently respond to queries from client
• Create media plans and oversee execution
• Demonstrate cooperative spirit and leadership with team members
In six months:
• Familiarity with GroupM and Wavemaker Tools to upscale quality of planning proposal
• Utilize comprehensive ecommerce knowledge base and synthesize information into ideas
• Present plan recommendations to client teams
• Manage client requests – i.e. plan changes, budget changes, provide marketplace information
• Work with analytic partners to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met
• Manage internal meetings with other departments and call on agency resources to strengthen ideas
In 12 months:
• Foster a good working relationship across stakeholders to facilitate flawless execution of plans
• Establish and grow a strong relationship with the client through a demonstration of industry knowledge and of the client’s basic business issues / maintain client contact
• Steward relationship with outside agency partners
• Begin to understand financial implications of client contracts, plan changes etc
RESPONSIBILITIES OF THE ROLE:
• Oversee e-commerce campaigns from planning to execution, and track performance based on objective and targets o Utilize comprehensive digital and ecommerce knowledge base and synthesize information into ideas
• Analyze performance to optimize day-to-day and deliver in-campaign and/or post- mortem reports
• Manage client requests – i.e. plan changes, budget changes, provide marketplace information o Foster a good working relationship across all client teams to facilitate flawless execution of plans
• Establish and grow a strong relationship with the client through a demonstration of industry knowledge and of the client’s basic business issues / maintain client contact
• Begin to understand financial implications of client contracts, plan changes etc.
• Coordinate with internal teams for briefing, alignment, and execution of e-commerce campaigns, and manage meetings with other departments and call on agency resources to strengthen ideas
• Work with external partners to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met
• Steward relationship with outside agency partners
• Oversee e-commerce campaigns from planning to execution, and track performance based on objective and targets o Utilize comprehensive digital and ecommerce knowledge base and synthesize information into ideas
• Analyze performance to optimize day-to-day and deliver in-campaign and/or post- mortem reports
• Manage client requests – i.e. plan changes, budget changes, provide marketplace information o Foster a good working relationship across all client teams to facilitate flawless execution of plans
• Establish and grow a strong relationship with the client through a demonstration of industry knowledge and of the client’s basic business issues / maintain client contact
• Begin to understand financial implications of client contracts, plan changes etc.
• Coordinate with internal teams for briefing, alignment, and execution of e-commerce campaigns, and manage meetings with other departments and call on agency resources to strengthen ideas
• Work with external partners to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met
• Steward relationship with outside agency partners
About Wavemaker
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:
- deep knowledge we have of our clients’ business
- confidence to challenge what’s gone before
- the support to go further than we thought possible
We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn
About the Philippines
In recent years, the Philippines has emerged as one of the fastest-growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating “an unprecedented period of macro-economic buoyancy and political stability”, spurring both domestic and international business growth. It is also one of the largest and fastest-growing digital markets in Southeast Asia, with growth expecting to increase exponentially in the next few years. With a population of 109.5mn, 59.2% of these currently have access to the internet. By 2022, the Philippines' internet population is forecasted to be 73%. Coupled with the Philippines’ vibrant economic growth and the expansion of its digital footprint, the country is well-positioned as an exciting and innovative place for media players and talent to be.