EssenceMediacom | Senior Executive , Tactical Planning
Description
Overview of job
EssenceMediacom is an agency of GroupM, the leading global media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for Strategic Planning Executive to join us.
3 best things about the job:
3 best things about the job:
- Young and like-minded colleagues working together.
- Work with amazing people from different units like strategic planning, social media and data analytics.
- Full media planning across all traditional & digital media activities.
Measures of success –
In three months:
- Have an understanding of the agency portfolio of clients
- Provide assistance in the evaluation of media opportunities
In six months:
- Assist Line Manager in annual review/planning proposal for the client.
- Start to build a relationship with specialists from client side
In 12 months:
- Be the person whom the client goes to for day-to-day activities. Able to propose ideas and activities to answer identified challenges.
- Assist in leading a small-scale project (identify need, formulate idea into plan, set the scope and present to the Manager).
Responsibilities of the role:
- Media optimization (TV plus OTV), negotiation (build good relationship with media venders and branding team), media implementation (media buying, tracking and quality control) and media evaluation (media pre buy and post buy analysis, media scene update, monthly/quarterly and annual review).
- Brand annual KPI delivery, quality control: to ensure all the brand KPI must be 100% delivered to meet our promise and improve buying and negotiation power.
- Trading policy follow up and KPI target delivery: 100% follow trading buying policy to leverage brand KPI and quality to meeting /reach 3rd party auditing.
- Tool’s expert and champion AD power, Moinder, Infosys, MixReach and MOOC, symphony.
- Ability to leverage buying criteria to maximize ROI.
- Media optimization to cross leverage buying quality and cost efficiency to meet both brand saving target and trading policy.
- Internal communication, leverage resource from Finance, Procurement, Strategic Planning team ect.
What you will need:
- 0-2 years relevant work experience, fresh graduate is also acceptable.
- Bachelor's degree or above.
- Good experience and relationship with media venders.
- Good communication and negotiation skill, quick learning ability.
- Patience, pay attention to details.
More about EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people.
EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
About China
GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.