Description

We are currently looking for a Data Solutions- Associate Director, join the Consulting, Data, Technology & Analytics division of GroupM.

GroupM- CDAT is an Analytics, Technology, and consulting group supporting the agency, buying & campaign delivery teams. We combine adtech and martech platform strategy with data science & data engineering expertise, helping our clients make advertising work better for people.

As a Data Solutions Director, you will be driving the implementation of GroupM Data & Technology projects with our agency partners. You will help design, scope and deliver right-fit audience strategies, leveraging the Technology & Analytics teams to support the implementation of your recommendations.

The Data Solutions Director will be the key POC within the Data & Technology team for our agency partners, supporting them and their clients on best practices for utilising data-driven solutions across collection, activation & measurement of media campaigns. You will also have extensive partner management experience and a strong understanding of the changing landscape on identity resolution, data privacy, governance & ethics.

 Reporting of the role:

This role reports to the Data Solutions Director – GroupM.

3 best things about the job:
1. Be a member of a high performing team focused on technology, data, partners and platforms, a key strategic growth area for GroupM and WPP.

1. Work in an environment that promotes freedom, flexibility, empowerment and diverse working styles to solve real business problems.
2. The opportunity to learn & collaborate with a wide range of stakeholders across all GroupM agencies & business units.
   
   

In this role, your goals will be:
In three months:

• Thorough understanding of the GroupM Data & Tech processes and commenced utilizing in their day-to-day tasks & projects
• Developed strong working relationships with all team members and relevant stakeholders (eg agencies, partners, GroupM buying teams).

In six months:

• Has gained any outstanding accreditation/certifications of relevant technologies utilised within the GroupM Data & Tech team.
• Deployed a data solutions consultancy & project framework that is adopted and utilised with your market stakeholders.

In 12 months:

• Delivered a successful client data project, from conception to deployment which delivers on client proposed KPI’s
• Be viewed as a thought leader in Data Solutions, who’s regularly contributing to audience strategy planning with agency teams.

What your day job looks like at GroupM:

• Support agencies on client brief responses, working with the analytics & technology directors to develop tailored solutions using proprietary or partner technologies.
• Conduct client data & technology audits for development of audience strategies.
• Deliver detailed digital transformation roadmaps to support audience activation, provided in a client-ready format for agency partners to utilise.
• Project manage all signed-off SOW’s, from initiation to closure and ensure effective delivery.
• Work closely with agency planning teams to identify opportunities for clients within GroupM data & tech service scope.
• As the SME on data marketplaces, be the POC for GroupM buying teams with enquiries on data strategy for media activation (source, validate, build).
• Develop agency data ‘champions’ in your respective market, through training and enablement programs covering Identity resolutions, data governance and ethics policies, as defined by our global and legal teams.
• Work with the GroupM Regional & Marketing teams to create & deliver Learning & Development sessions on our partner solutions to GroupM buying and agency teams.
• Lead and develop key relationships with relevant data & technology partners, working with investment & agencies to deliver opportunities that support our client and internal requirements.
• Any other ad-hoc projects or tasks relevant to the position.
• Build a great working relationship with your team, market teams and client team, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimisation and reporting processes.

What you’ll bring:

• Bachelor’s degree in a relevant quantitative field (Engineering, Computer Science, Analytics)
• 10+ years in a data & technology pre sales / consulting role, with expertise around developing client data strategies (eg CRM, 1st party, 3rd party, CDP/DMP’s) for media vertical
• Thorough understanding of digital marketing channels (specifically search, social & programmatic) & digital media metrics
• Expert knowledge on the data landscape and relevant topics within the industry.
• Be a strategic problem solver, with the ability to understand client business challenges and develop creative, effective & measurable solutions
• High-level stakeholder management capabilities, who can influence a diverse range of teams and individuals
• Experienced trainer, having worked with marketing teams to deliver learning & development programs.
• Outstanding communication skills, both written and verbal. Must be comfortable presenting to clients if needed.
• Strong data & tech partner management capabilities, with established relationships in place with key partners (eg Data onboarders, aggregators, panel providers, etc)
• Highly organised, detail orientated, QA-focused with demonstrated project management capabilities
• Flexibility to work in a cross-functional team but also have the initiative to problem solve independently
• The following will be highly regarded:
• Certifications (in addition to demonstrated experience) with Marketing Technology platforms (eg salesforce marketing cloud, Adobe experience manager)
• Advanced knowledge of clean room solutions such as Snowflake
• Hands-on experience in either a technology or analytics role, within an agency or management consulting firm.
• Commercial experience within Data & Tech consulting (eg package service offerings to generate revenue, develop ratecards, SOW’s etc)