GroupM | Group Head - Engagement Manager

Marketing & Business Development Bangalore, India Requisition ID:28939


Position at GroupM Nexus Finecast

Overview of the Job:

Finecast is a leading addressable TV company which enables advertisers to precision target viewers across on-demand, linear and live streaming TV environments. Finecast gives advertisers the ability to deliver targeted ads to audiences watching TV content across multiple broadcasters, connected devices, set top boxes, over-the-top providers and game consoles – all through a single point of access.

Finecast optimises delivery across the entire addressable TV marketplace. With access to hundreds of different targeting segments, from socio-economic to life stage, purchase and financial data, advertisers can identify and reach viewers whenever and wherever they are watching. Finecast is part of GroupM, the media investment group of WPP.

The role of the Engagement Manager is dual function, designed to support the success and growth of client accounts as well as achieve the operational success of client campaigns. As the gatekeeper between Finecast and its clients, the Engagement Manager’s duties are to delight the client with exceptional results, providing full service, working with the strategy team from brief stage through to activation and providing post campaign reporting and analysis to a designated patch of clients.

The successful candidate will enjoy a large degree of independence and is expected to execute proactively against assigned projects.

Reporting of the role:

National Head

Location: Bangalore

3 best things about the job:

We put people first
o Family and friends always come first. We support colleagues when they need to do what needs to be done. Because all of us are parents, children, siblings, partners and friends too. We are supportive, open, and inclusive, embracing the differences and similarities of each Finecaster.

  • Doers who think big
    o Dreams are essential, but fruitless without the will to turn them into reality. We think big but know that achieving our goals will require us to be grounded. We nurture and train our team to be the leader in addressable TV. We are doers. We move fast and get things done.
  • Always advancing
    o We are committed to progress and take responsibility for it ourselves. We are curious because asking the right questions helps us solve challenges. We’re okay with taking calculated risks. We will make mistakes and that’s fine if we learn from them and grow. Our curiosity takes us beyond our job descriptions. We are not algorithms; we are originators of the future state of advanced TV.

Measures of success –

In three months:

  • Develop points of view to give guidance on core topics like audience, inventory, data sources, frequency management and measurement
  • Help build and then maintain strong collateral pieces relevant to the group, agencies, and clients by liaising with product team members to understand proposition, product features and KPIs.
  • Operate as a knowledge leader in the Addressable TV space and can explain complex business model, tools, and concepts simply
  • Interrogate the brief, build out targeting, pricing and media plans, rationales and respond to agencies, ensuring key client SLAs are being achieved in a timely manner

 In six months:

  • Proactively manage campaign launch activities, responsible for client campaigns going live and which requires top-class attention to detail, confidence, and organization to ensure that all internal and external teams provide what is needed to get the campaign live.
  • The Client Services team, along with the Operations team have ultimate responsibility for campaign delivery and pacing. The Client Services Manager will be responsible for monitoring campaign performance and ensuring that action is taken in the event of underperformance/pacing.
  • The Client Services Manager gathers all mid and final performance statistics and delivers this back to the client. This reporting needs to be insightful, and proactively look at ways to deliver roll-out success. The Client Services Manager is also charged with billing and reconciliation.

In 12 months:

  • Continually review the measures of success for each campaign you propose, analyse the data you have available to you and provide consistent communications into the agency that glean learnings and support your campaign recommendation.
  • Foster good working relationships with agency teams and manage their expectations ensuring Finecast SLAs are being adopted and adhered to
  • Work with a diverse range of clients, building relationships with key personnel to understand their needs
  • Understand and co-ordinate agency feedback regularly
  • Work with key stakeholders to ensure that Finecast products are adopted across all relevant clients
  • Keep agencies updated on changes with both products and the Addressable TV market

 Responsibilities of the role:

The successful candidate brings experience in Account Management, Campaign Planning and Campaign Delivery, ideally with a strong background in AV media market, dynamics and competition. Advertising experience is required, along with sound knowledge and experience of the Australian advertising market. They will have the ability to develop and maintain long standing and valuable relationships with agencies and clients and have a proven track record in establishing high levels of client satisfaction.

What you will need:

  • Understanding of the AV space, including experience of strategic decision-making regarding campaign planning with senior agency planners and independent clients
  • Ability to work independently with limited input once objectives have been set
  • Agency or account management experience
  • Articulate & strong communicator and capable of building relationships with clients
  • Personable person with capacity to communicate clearly and be assertive with internal and external parties
  • Attention to detail with regards media booking, finance and campaign delivery
  • Resilient and energetic
  • Strong sense of initiative and personal ownership
  • Dedicated to attaining team and personal goals
  • Focussed but able to maintain perspective
  • With a positive ‘can do’ attitude, enforce and inspire high-standards of behaviour and professionalism across the team; e.g. written and verbal communication and time-keeping

About GroupM

GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

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