Finecast | Product & Supply Development Associate

Buying, Trading & Investment Bangkok, Thailand


Position at Finecast

This role will reports to the Head of Finecast, Thailand

Role Objectives

The Addressable TV media marketplace is a new, complex, and fast-moving space. To ensure that the Finecast is well placed to
take advantage of the opportunities, it should have a best in class, innovative product suite.

Role responsibilities 

The Product & Supply Development Associate is a key member of the Finecast launched team in Thailand. This role plays a
crucial part developing necessary tools, platform, data, supply, and new integrations for the growth in Finecast for present and
future including but not limited to:

  • Supply development, recruit and grow Finecast supply partnerships to meet with the growing demands
  • Plan, manage and forecast Finecast inventory to be available for current and future demand that fit with business plans and roadmap
  • Onboard and ensure the right integration takes place between SSP, DSP, and publishers for Finecast business including the new test on header bidding and DAI integration
  • Oversee campaign optimization, troubleshooting where/ when necessary. Work with SSP and DSP (eg. Pubmatic, Xandr) to ensure success in campaigns delivery
  • Product development, including the implementation of product strategy and roadmap development, as well as the liaison with the Finecast Global Product team
  • Develop proprietary Finecast Audience Planner Platform (FCAP) to fit/ response to business requirements in the Thai market
  • Initiate, plan and develop new measurement tools enabling reach & frequency management such as mScreen, Finecast Panel, Finecast ID, etc to drive and sustain the growth on Finecast
  • Assess and onboard new and necessary data partners to enhance more targeting capabilities filling the gap responding to the business challenges and requirements
  • Setting the strategy and supporting infrastructure for how we optimize yield across our business.
Candidate Requirements:

  • The ideal candidate will have a strong working experience of building product & supply solutions, taking those products to market and analysing / optimising the efficiency and profitability of how we price and operate campaigns.
  • A strong working knowledge of the TV and Video advertising industries, especially Addressable technologies, is key as thecandidate will need to help architect first to market product solutions that will require creative technical thinking.
  • The role also requires a sound understanding of dashboarding solutions, database design and ETL processes to ensure wedevelop cost effective, scalable reporting and insight systems.
  • The ideal individual will be able to collaborate well, internally and externally, to drive projects to completion, communicate effectively to articulate ideas and product vision, and manage multiple stakeholders in complex projects.
The following experience, skills and attributes will be required:
  • Solid experience in the TV advertising and digital media industries
  • Strong experience on trading and optimization with programmatic buying campaigns especially on Connected TV and OTT inventory through well established SSP and DSPs including Pubmatic, Xandr, etc.
  • Ability to lead partner technology relationships – clearly setting expectation, laying out requirements and prioritizing tasks; then holding all parties accountable
  • Sound understanding of database development and reporting dashboard design
  • Experience and understanding of building pricing models and policy
  • Strong analytical capabilities – being able to identify and interpret trends and provide clear recommendations
  • Experienced negotiation skills to support on commercial contracts and partnership development
  • Understanding and experience of the product and technology development process
  • Proven ability to work positively as a key stakeholder in cross functional projects, being able to listen and process information from others and incorporate feedback
  • Experience in product marketing – being able to take product solutions from idea stage to market launch
  • Excellent communication skills, effectively translating complex ideas into easy to understand, workable solutions and comfortable presenting in group environments
  • Bring an energy and passion to your work, be versatile and collaborative in style and confident in the solutions you present.
More about GroupM

GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together, GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.

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About Thailand

In a population of 69 million people, Thailand’s mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.

The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand. 

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.