EssenceMediacom Chief of Creative Futures
Description
EssenceMediacom is GroupM’s newest and largest agency.
About EssenceMediacom:
We are building the agency of the future by combing Essence’s performance, data, analytics and creative technology DNA with Mediacom’s scaled multichannel audience planning and strategic media expertise.
Our promise is to deliver breakthrough thinking for brands and our people. This means reinventing how brands interact with customers to take advantage of the opportunities of the new communications economy. In doing so, building a breakthrough culture and career opportunities for our people.
We have an enviable client roster of local and global business which includes adidas, AirBnB, Bayer, CBA, Dell, Google, Mars, NBCUniversal, nib, PlayStation, The Coca-Cola Company and Uber, and will be responsible for more than $1bn in Australian media billings.
About Creative Futures:
EssenceMediacom Creative Futures works at the intersection of data and technology, media and creative to drive relevance for brands. Not disruptive or annoying, we strive to reshape how brands connect with consumers by creating advertising that is relevant and useful to the end user. Our data-driven and insight-led approach truly delivers on the promise of 'right moment, right message’. We are the integration of content and context, and deliver 21st century creative through:
Cultural Relevance: Ensuring our clients are active in the places and spaces their audiences are most passionate about.
Platform Relevance: Unlocking the full power of emerging platforms and channels.
Advertising Relevance: Transforming the performance of paid advertising.
Our proposition isn’t about creating better ads, but rather capitalizing on new media and behaviours to drive breakthrough relevance. Our capabilities sit across 9 key discipline and product areas in fig.1.
Creative Futures ambition is to become the world’s leading integrated global creative capability built to meet the demands of the new communications economy.
Objectives:
- People: to attract, develop, and retain the best talent in market.
- Client: maintain consistently high levels of delivery and client satisfaction.
- Commercial: deliver against growth and profitability targets
- Product: make Creative Futures and its products a core strength across E&M which is fully integrated across all client teams.
- Process: ensure best in class campaign workflow is achieved, enabling the highest quality of output.
Responsibilities:
When thinking about People this responsbility is to:
When thinking about People this role responsibility is to: · Provide a clear vision and strategic plan for Creatives Futures team. · Lead, inspire and motivate staff to work collectively on client’s vision and objectives to deliver breakthrough work. · Embrace, champion, and execute the talent strategy to ensure that we attract, develop, and retain the best talent. · Cultivate a learning and coaching culture to develop our talent and play a full role in forwarding their careers. · Provide mentorship and direction to the product leaders, setting clear expectations, KPIs (Key Performance Indicator) and goals. · Live and breathe the EM behaviours and be a role model of this behaviour. · Contribute to and encourage involvement in initiatives that reflect the EM culture. |
When thinking about Clients this role responsibility is to: · Understand client needs and work with colleagues to deliver a Creative Futures approach to maximise client performance. · Build strong relationships with clients, become trusted business partner and strategic advisor. · Act as key point of escalation for all key senior clients. · Build clear visibility of all major client initiatives over the next 12 months - highlighting revenue growth opportunities, challenges, and strategies to implement. · Ensure all client work is aligned to objectives and delivered to the highest standard. · Have a clear client strategy in place for top 10 target clients with a client development plan for all clients (client on a page). The development plans should identify the opportunities for upselling and growth. · Deliver excellent TRR (The relationship rating) or Vantage scores for all clients. |
When thinking about Commercials this role responsibility is to: · Ensure there is a strategic business plan for Creative Futures which is fit for purpose and demonstrates growth in key areas i.e., Addressability, Influencer, Creative Analytics. · Deliver against unit revenue and OPEX targets. · Hold leads accountable to product target. · Provide accountability across the team for commercial outcomes of projects. · Work closely with the product leads to build commercial acumen across the business unit. · To report against the business growth targets, working closely with the client and market leads to deliver them. |
When thinking about Product this role responsibility is to: · Work with the Product leads to enhance the product offering and internal capabilities within each market, including a Learning & Development program. · Work closely with Chief Product Officers and wider Executive team to develop a clear plan for the adoption of Creative Futures products across all three markets. · Build strong relationships with key external publishers and partners. · Deliver external thought leadership and subject matter expertise on behalf of EssenceMediacom. |
When thinking about Process this role responsibility is to: · Ensure consistent best practice processes are designed and implemented across the Creative Futures team, delivering break-through work. · Work with global and regional stakeholders to identify and implement best practices from across the network. · Share best practice across the team and wider EssenceMediacom business. · Work with Managing Directors, Client Partners, and other business units to build processes that encourage collaboration and elevate our work. |
Measures of Success:
- People – Net promoter score, retention rate
- Client - TRR / Vantage scores
- Commercial – New business, revenue, and profitability
- Product - Award wins / thought leadership.
- Process – deliver operational smoothness with breath-through thinking.
Your Experience:
- At least 10 years of managing large and diverse cross-functional creative-led teams.
- A deep understanding of the processes required to deliver campaigns across a range of creative and media types.
- Able to manage a budget/P&L effectively.
- Ability and conviction to drive transformational change, bring cultural alignment and clarity for the leadership team.
- Ability to influence, guide and shape the agency product, culture and build a strong local market proposition with the EssenceMediaCom brand.
- Track record of building a positive, inclusive culture with high performance at its core.
- Ability to deliver operational excellence and integrated services within a large organisation.
- Proven track record in establishing high levels of client and stakeholder satisfaction, including the ability to handle (up to) C-suite clients.
- Proven capability in driving organic revenue growth and winning new business.
- Proven track record in delivering break-through thinking and transformative work for clients.