Essence | Associate Vice President - Media Planning

Marketing & Business Development Delhi, India


Description

Position at GroupM

Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, Nando's and the Financial Times. The agency is more than 1,800 people strong, manages over $3.6B in annualized media spend and deploys campaigns in 71 markets via its global offices throughout North America, EMEA and APAC. Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.

Reporting of the role

This role reports to the SVP Client Services

3 best things about the job:

  • Opportunity to innovate across touch points and work as an integrated team with Creative, Digital, Rural, Digital, Shopper, Ecommerce and PR partners
  • Role that covers all media in the POE spectrum
  • Working with a world class developing team


Measures of success 

In three months:

  • You would have complete knowledge of relevant categories
  • You would have understanding of Essence functions and operating processes
  • You would have been able to understand the client working style and deliver on their day to day requirements and start building relationships with the key decision makers within the current pipeline
  • Planning & Strategy: Ensure holistic thinking is carried across channel planning and outcomes that can be clearly measured.
  • Campaign delivery: Oversee effective and accurate optimization and delivery of performance, utilizing all relevant internal teams (i.e. campaign operations), agency processes and tech.
  • Projection management: Ensure smooth workflow and clients and team members are up to speed on all tasks.

In six months, you would have:

  • Demonstrate good understanding of clients’ business and challenges and ability to apply the knowledge in the formulation of campaign strategy and recommendation.
  • Build a good relationship with clients, internal and external stakeholders and partners.
  • Lead and direct all team members to support in the development of channel plans and creative solutions that are planned holistically with the broader media mix.
  • Understanding media beyond digital and collaborating with the larger team to deliver on IBE (Integrated Brand Experiences) solutions.
  • Develop and sell in innovating media ideas/concepts to drive incremental revenue.
  • Working closely on data and tech drive solutions with the Digital Head and team.

 In 12 months, you would have:

  • Establish trusted advisor status: Able to support the broader strategic output for clients’ marketing and communication needs and inject your digital specialization.

What your day job looks like at Essence:

  • Creating and presenting strategic media plans based on sound analytics, supported by data
  • Provide key strategic inputs such as:
    • Identify key audiences - sizing and profile using data points, to determine whether given audience can achieve the client’s business objective
    • Set budget allocation - top line between online/ offline & key channels identified for each in order to hit the objective
  • Demonstrates knowledge of the digital media market and the role of channels to deliver compelling digital solutions.
  • Be a great story-teller and make media more “idea” and “insight” driven in addition to data-driven
  • Analyzing and reporting results and budget summaries on a regular basis (weekly, monthly, annually)
  • Prepare and share presentations/reports on media trends, category reviews, case studies, cross-category learning, etc
  • Manage and engage with client counterparts and internal account teams for key account assignments
  • Identify and propose innovative media solutions to clients across Media channels
  • Do campaign implementation (collaboration with ad operations team), optimization and reporting
  • Ensure projects/campaigns are tracked and measured based on agreed KPIs
  • Collating intel on new industry innovations to ensure we’re bringing latest digital, data and technology innovation solutions to clients. Keep abreast of new media tools, trends, tactics, and strategies
  • Collaborate with different internal teams such as account management, Creative, Buying, operation & finance
  • Manage all commercial process pertaining to media activity such as estimate, PO, RO, Billing Instructions, Invoicing etc
  • Have a strong opinion, and not be afraid to voice it in the room.
What you'll bring:
  • Experience working with multiple stakeholders.
  • Competency in media planning and buying across all digital platforms.
  • Strong presentation skills and articulate and confident demeanor
  • A strong sense of accountability and responsibility.
  • Good team member as well as leader who contributes positively to the overall success of the agency
  • History of integrating digital into a broader agency environment
Minimum Qualifications:
  • Proven digital experience of 14+ years in a media agency, at a client or a media owner in a related capacity.
  • Strong digital background with technical skills across biddable media essential.
  • Working knowledge of Traditional and Digital Tools like BARC, TAM, COMSCORE, GWI, Google trends etc.
  • Knowledge of all aspects of Digital Media, including Search, SEO, SEM, Mobile etc.
  • Good relationships with digital media owners/tech partners/publishers
  • Working knowledge of advertising technology platforms including and not limited to ad servers, DSPs, biddable media platforms.
  • Experience with AdTech platforms, guiding the team in implementing tech like Google Tag Manager, Custom pixels, App SDK.

About Essence

Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, Nando's and the Financial Times. The agency is more than 1,800 people strong, manages over $3.6B in annualized media spend and deploys campaigns in 71 markets via its global offices throughout North America, EMEA and APAC. Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.

About India

Digital media advertising in India continues to grow at 30% in 2017, cementing India’s position as the second largest internet market with close to 450 million users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for all integrated marketing services, fueled by the collective market investment in data and technology. With a booming economy, both traditional and new age industries are witnessing a boost in consumption, making India a high potential advertising market. With renewed foreign investments across several industries, India is an exciting market for any advertising professional.