MediaCom | System Intelligence Senior Manager ( Analytics )

Data, Analytics & Insight Tokyo , Japan


Description

Position at MediaCom



Overview of the Job MediaCom is an agency of GroupM, the world’s largest media investment company and are a part of WPP.
In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Systems Intelligence Senior Manager to join us.

In this role, you will be responsible for to implement customized analytics and attribution strategies to deliver greater media effectiveness for the MediaCom regional Systems Intelligence hub. 

Reporting of the role
This role reports to the Head of Systems Intelligence, Asia-Pacific (data science/analytics)

3 best things about the job:

1. Opportunity to work directly with the world’s biggest brands on high profile advanced analytics consulting and implementation projects regionally and globally

2. A fun, flexible work environment that combines the best of entrepreneurialism whilst at the same time being part of the largest marketing services group in the world

3. Working within a proven, high performing team with an excellent network of support and development opportunities within MediaCom-GroupM and WPP

Measures of success

In three months, you would have:
• You will be up to speed with MediaCom Systems Intelligence hub’s services, tools, and client business

• Understand our value proposition and able to articulate this confidently

• Have begun to build a trusted advisor relationship with key stakeholders both internally and externally

• Coordinate within Systems Intelligence Singapore team and other global and regional analytics hubs to manage projects including Marketing Mix modeling, Budget optimisation, and similar projects

In six months, you would have:
• Contributed strongly to the delivery of at least three substantial advanced analytics project(s) to key clients

• Build relationships and work together with Media Strategy, Digital Performance, and Media-Commerce teams to provide actionable insights

• Confidently presented projects involving marketing/media consulting, portfolio management and optimisation to regional clients and media teams across APAC

• Democratising the use of analytics projects by engineering products for use by planning and strategy teams

In 12 months, you would have:

• Clearly connected analytical output with business impact for clients through your projects

• Delivered multiple media strategy and digital products/processes using effective working relationships with your counterparts in Strategy, New business, client servicing, and Digital Performance hub

• Independently handled key client(s) analytics roadmap in collaboration with Strategy and Planning teams

• Worked with your peers/seniors to ensure analytics recommendations are utilized effectively by regional and local teams

Responsibilities of the role:
• Manage project quality and timely delivery on diverse econometric and quantitative marketing/media consultancy projects

• Guide junior members of the team in both technical and client management aspects of analytics projects

• Collaborate with multi-functional project teams of data engineers, statisticians, media strategists, and media planners to successfully deliver projects

• Fulfils our commitment to advanced analytical measurement including the application of AI and ML to improve media decision making, alongside our Systems Intelligence team.

• Ability to tell data-driven decision support stories by collecting, analyzing, and visualizing data

• Combine statistical results with strategic thinking and business requirements to create cohesive stories and actionable results for clients

• Build effective working relationships with the Systems Intelligence team and wider MediaCom


What you will need: • 5– 7 years of experience in marketing analytics, digital media, business intelligence, reporting, or related field(s) • Expertise in some or all the following is highly desirable • Programming languages: R, Python • Database/Cloud platforms: SQL, Google Cloud Platform, Microsoft Azure, AWS

• Visualisation tools: Microsoft Power BI, Google Data Studio, Tableau, Datorama

• Web analytics: Google Analytics 360, Adobe Analytics

• In-depth practical and theoretical knowledge of machine learning for predictive modeling, and analytical techniques would be a strong advantage

• Willing to challenge clients and colleagues based on proven case knowledge and experience

• Superior written, presentation, analytical, quantitative, and verbal skills

• You should be culturally flexible and enjoy working with teams from across different countries, and be comfortable traveling if required • Strong PowerPoint skills, advanced Microsoft Excel to manipulate and analyse data

More about MediaCom

Welcome innovators, initiative takers and instigators. We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.
We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.
We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business. All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently. But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy. We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients. We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference. Do you want to work with smart, creative, enthusiastic people? So do we. Welcome to Mediacom For more information, visit www.mediacom.com Find us on Twitter @mediacomglobal Like us on Facebook at facebook.com/MediaComGlobalNews Join us on LinkedIn at linkedin.com/company/mediacom