Mindshare | Performance Manager

Performance Hong Kong SAR, Hong Kong SAR


Description

Position at Mindshare

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Performance Manager to join us.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

 

  • Perform day-to-day campaign activities for enterprise level Paid Search (PPC) campaigns, including: bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc.
  • Act as the main point of contact for the client, internal departments, and third party providers; Guided by your Director, Paid Search, you will spearhead collaboration, facilitate discussions, planning, and project management
  • Digital strategic guidance on trends and capabilities and relationship management of key tech partners to enable the team to best execute campaigns and deliver against KPI’s.
  • Monitor and analyse data in paid campaigns to regularly provide insightful and actionable recommendations to clients. Contribute to the development and execution of market strategies for Paid Search campaigns, including developing strategic roadmaps, test plans, and risk/benefit analysis; as well as analyzing results and developing actionable insights
  • Assume full responsibility of assigned campaigns and delivery of pre-set KPIs with clients.
  • To perform competitive research and other methods to discover optimal keyword targets appropriate to the business needs of the SEO campaign.
  • Analyze backlinks to identify outdated links, 404s, incorrect redirects, or opportunities for competitive improvement.
  • Employ analytical reasoning, data analysis, and problem solving skills to effectively and efficiently manage campaigns. Professionally communicate findings to the client, regardless of the medium (in person, PowerPoint, email, etc)
  • Demonstrate thought leadership and professional communication skills by developing and delivering client facing materials, such as presentations, Point of Views, business cases, and performance reports
  • Utilize business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship
  • Work comfortably in dynamic, time intensive environments where consistent fire drills and competing priorities are commonplace; Must manage expectations and priorities

 

About Mindshare


We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media.  We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year.  In Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.

 

Our 10,000 people work with some of the world’s best brands and companies to accelerate their growth.  In 116 offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected.  We manage $24bn in billings and are the largest media agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source: COMvergence 2019). 

Hear our stories (and join us) at www.mindshareworld.com and follow us at: WeChat ID:  Mindshare China; Instagram and Twitter: @mindshare; Facebook: facebook.com/mindshare and Linkedin: LinkedIn.com/company/mindshare

 


About Hong Kong

Hong Kong’s small yet highly dynamic and efficient media market means it gets to operate with agility. Its internet and digital penetration continues to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong’s digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.

If you want a future in media and communications, and believe in Hong Kong’s belief of “work hard, play hard”, there is clearly no place more vibrant, challenging and exciting than Hong Kong, where opportunities for you to innovate and grow are unparalleled.