GroupM Nexus | Associate Director, Programmatic
Description
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Associate Director, Programmatic to join us.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to Head of Programmatic
This role reports to Head of Programmatic
Measures of success:
In three months
- Become the first point of escalation (internal & external) for all trader and product matters.
- Mentor, guide and lead your team from both a day-to-day aspects as well as from a talent development perspective
- Work closely with key stakeholder across the business (within GroupM) to develop and identify gaps/processes/tools to improve campaign performance and efficiency for the team
- Gain an in depth understanding of the programmatic landscape, be trained on the various platforms and tools and have a good understanding of how business operates
- Be able to lead and manage programmatic campaigns independently and deliver client briefed outcomes eventually.
- Understand each client business, media objective and the programmatic product they are currently using.
In six months
- Incorporate and recommend other aspects of the GroupM’s media solution business including audience planning and insights, products and Marketplace as part of the overall campaign strategy and execution
- Be involved with strategic planning with Engagement team and Agency
In 12 months
- Grow your team’s account management and trading skills
- Identify gaps and opportunities areas for your team and support them to maintain their edge and always stay ahead in the programmatic space
- Ideation of new innovative ideas for various smart automation tools which increase trader accuracy and efficiency in times and money in a long run
- Lead new product roll out plan onwards.
Responsibilities of the role:
Day to day responsibilities:
Team Management
- Manage your team members to ensure they are hitting KPIs and well-motivated
- Improve team’s trading capabilities
- Able to lead team to cope with frustration during transformation and need minimum supervision.
Innovations
- Work closely with technology providers/ internal teams/regional teams to address and resolve process and technical issues throughout our business workflow
- Initiate projects with tech vendors to improve overall efficiency and performance
Client Engagements
- Review the campaign brief and align with client engagement team the programmatic media buying strategy to deliver client desired outcomes.
- Build a trusted relationship with the respectively responsible agency clients and set up a programmatic step-by-step growth strategy by advertisers.
Trading Execution
- Supervise and support the campaign set up process for all campaigns within trader team, troubleshoot any tracking and discrepancy queries, and ensure campaigns are activated with accuracy and following best practice.
- Monitoring the success of Campaigns through media analytics, KPIs, and dashboards
- Accountable for the ongoing management of campaign budgets and daily spend levels, and constant monitoring of tracking to performance goals.
- Identify performance trends across accounts and implement appropriate account optimization based on the insights generated.
- Analyze ongoing results to identify campaign trends and key insights and provide thoughtful recommendations to ensure we meet and exceed client goals.
- Demonstration of strong fundamentals of Brand Safety, Viewability and Ad fraud.
- Execution of various type of programmatic deal types.
- Being responsible for the knowledge transfer of regional outcome media trader training and be brave to challenge conventional solutions and wisdom.
What you will need:
- 6+ years professional experience with a media agency/publisher trading desk/ programmatic team
- Hands on experience and knowledge in programmatic optimization and account management experience
- Expert in DV360, GG ads and The Trade Desk with experience managing million dollars campaign
- Team Managing Experience and good communication skills
- Hand on experience in DCO, Ad-serving
- Able to work with data & campaign analytics
- Loves excel/google sheets/ Power BI
- Be a resourceful and trustworthy team player
- Be solution-oriented in all situations.
- Ability to manage multiple priorities and tasks.
- Be a good communication both speaking and writing
- Excellent written and presentation skills, both in Vietnamese and English.
- Thrives in a fast paced, ever evolving work environment- harvest vast amounts of information, news, data, and research and distill the most important/relevant information for your agency team and their clients
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
About Vietnam
It’s no secret Vietnam is the fastest growing media market in Asia Pacific. Ad spend in Vietnam grew rapidly last year, with internet penetration reached in excess of 59.4% during 2019. With a population of more than 90 million, this market carries huge potential and possibilities for media players and talent. GroupM Vietnam fosters a culture of innovation and value our diverse and collaborative work environment.
It’s no secret Vietnam is the fastest growing media market in Asia Pacific. Ad spend in Vietnam grew rapidly last year, with internet penetration reached in excess of 59.4% during 2019. With a population of more than 90 million, this market carries huge potential and possibilities for media players and talent. GroupM Vietnam fosters a culture of innovation and value our diverse and collaborative work environment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.