MEDIA PLANNING MANAGER
Description
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
We are seeking Media Planners at across levels (3-10 years) to join our growing team in Japan. Whether you are starting your journey as a Media Planning Executive or stepping up as a Media Planning Manager, you will play a pivotal role in delivering integrated, data-driven, and audience-centric media plans that drive results for clients across diverse categories including FMCG, tech, and consumer electronics.
You will collaborate with clients, internal teams, and media partners to ensure seamless planning, execution, and analysis of campaigns across multiple channels, with a focus on digital.
Key Responsibilities:
Strategic Planning & Analysis:
Strategic Planning & Analysis:
- Develop insightful, data-driven media strategies that align with client objectives and KPIs.
- Conduct consumer insights research using syndicated, proprietary, and first-party data tools.
- Turn business goals into clear communication objectives and actionable media plans.
- Analyze competitive data, category trends, and consumer behavior to inform recommendations.
Campaign Execution & Management:
- Collaborate with internal specialists (digital, biddable, programmatic, and offline) and external media partners to build and execute integrated media plans.
- Ensure the successful and accurate launch of campaigns, monitoring delivery to align with KPIs (e.g., reach, performance, and budget goals).
- Coordinate regular campaign reporting and co-create post-campaign analysis presentations with actionable insights.
Client Partnership:
- Build strong relationships with clients, acting as a trusted advisor for media planning expertise.
- Lead relevant discussions in client meetings, QBRs, and strategy sessions.
- Provide consistent and timely updates on campaign performance, ensuring alignment with client expectations.
Collaboration & Team Development:
- Work closely with cross-border teams and stakeholders across markets.
- Mentor and guide junior team members, fostering a collaborative and growth-focused environment.
- Drive adoption of GroupM tools and encourage innovative solutions grounded in audience insights.
What You’ll Bring:
- 3-10 years of experience in media planning, advertising, or marketing (agency or in-house).
- Strong foundational knowledge of offline or digital media channels, including search, social, display, video, and programmatic.
- Data-driven mindset with experience in analyzing campaign performance and identifying insights.
- Excellent organizational skills with the ability to manage multiple projects and deadlines.
- A collaborative, solution-oriented approach with problem-solving skills and creative thinking.
- Bilingual proficiency in English and Japanese is preferred but not mandatory.
- Proficiency in Excel, PowerPoint, and media planning tools is preferred.
Why Join Us?
At GroupM, you’ll have the opportunity to work with leading global brands and cutting-edge tools, supported by a culture of learning, innovation, and collaboration. If you’re passionate about shaping how audiences connect with brands and thrive in a fast-paced environment, we want to hear from you.
At GroupM, you’ll have the opportunity to work with leading global brands and cutting-edge tools, supported by a culture of learning, innovation, and collaboration. If you’re passionate about shaping how audiences connect with brands and thrive in a fast-paced environment, we want to hear from you.
About Japan
Japan is both the world’s third-largest media market and third-largest e-commerce market. As one of the first markets to develop a full mobile e-commerce ecosystem circa 2001 to 2002, Japanese digital consumers are experienced and discerning; digital marketing campaigns are sophisticated, multi-layered labor of love. While growth is lower in this mature market, e-commerce is projected to increase by 12% in 2016, 11% in 2017 – emerging technologies are driving substantial growth. Programmatic spend across all devices has seen a 156% increase between 2012 and now, with mobile Programmatic spend expected to grow 174% between now and 2017. If you want to excel in a mature, refined media advertising atmosphere and reach savvy consumers with equally-savvy media plans, Japan is the place to be.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.