Senior Biddable specialist
Description
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Specialist, Biddable to join us.
At GroupM Japan, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to Associate Director - Biddable.
3 best things about the job:
- Working with a young and dynamic group of individuals
- Growing and managing the media and performance campaigns for top tier clients
- Opportunity to expand the learning on performance media as part of a growing center of excellence within the group.
- In this role, your goals will be:
- In three months:
- Understand the setup of the agency & GroupM Nexus teams and client performance and digital ad operations requirements
- Seamless implementation of the workflow processes for performance-based campaigns and ad operations (Google, Yahoo, LINE, Meta, TikTok, X).
- Client management and custodianship of pure performance accounts
- Efficiently manage the performance team resources across the core local account teams.
- Already established trust with the in-market team to guide them and mentor them for greater success
- Have begun understanding where opportunities exist to streamline and/or consolidate processes
- Sound understanding of all biddable platforms on an operational/implementation level
- In six months:
- Have a full understanding of all key accounts and their performance and ad operations requirements
- Have streamlined the efficient processes to make reporting, management, or collaboration easier for internal and external teams.
- Have made some significant strides in optimizations within the accounts, working closely with internal stakeholders
- Have a full understanding of all biddable platforms on an operational/implementation level
- Recommend programmatic strategies for key clients and new business prospects.
- In 12 months:
- Fully conversant in all latest upgrades and enhancement of biddable platforms
- Brought value to biddable/programmatic team through understanding key metrics and benchmarks for different biddable platform formats.
- Amplified client knowledge on strategic approach of biddable platforms
What your day job looks like:
- Support the implementation (ad operations) and reporting of Performance and digital campaigns across multiple brands
- Deliver on multiple projects at the same time
- Responsible for hitting the Performance KPIs for all brands which works to prove the value of biddable platforms to the clients and internal teams
- Successfully work on, or lead, cross-functional teams with clients, internal teams, and media owners
Minimum qualifications:
- Bachelor’s degree or diploma in majors as Media & Advertising, Mass Communication, Digital Marketing, Computer Science or equivalent experience
- 2+ years of relevant experience in performance or agency
- Thorough understanding of all key biddable mechanisms and their implications
- Clear communication skills to work with internal and external stakeholders
- Team player - able to receive and provide feedback professionally, thrive in a team environment and able to work collaboratively
- Passionate about digital media and technology and eager to keep learning
- Strong analytical, creative thinking, problem solving and time management skills
- Fluent in spoken and written English and Japanese
More about GroupM Nexus
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, and a culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.