Mediacom | Senior Planner

Media Planning Bangkok, Thailand


Description

Position at MediaCom

GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Digital Planner to join us.

In this role, you will be a partner with planning team and external media partners to drive integrated solution. Proposing and implementing new ideas and product offerings.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role
This role reports to: Planning Manager

3 best things about the job:

  1. Integration: Most media agencies separate their divisions very clearly, if you are in digital you would not be involved in the offline team planning process. Not here! MediaCom is all about integration, you will be learning about other media constantly, and be contributing to campaigns that cover every media channels.
  2. Comprehensive training system: You will receive direct coaching from agency’s senior members and training across all communication disciplines.
  3. Part of an overall marketing team: You will be fully involved in the marketing communication process through working closely with client’s media and marketing communications team.

In this role, your goals will be:

In three months:

  • Developed a good understanding of advertising as part of a campaign.
  • Formed an understanding of the client’s marketing strategy across China.
  • Understood how MediaCom’s internal processes are run in line with our media partners within GroupM.
  • Measurement:
  • Independently run data to support basic routine reports (e.g. i-research, ad-power, CMMS, Infosys, minder and etc. internal tools) and assure the 100% accuracy and punctuality.

In six months:

  • Understood MediaCom’s value proposition “The Content and Connection Agency” to the importance of the media planning approach.
  • Learned the basics of communications planning.
  • Independently respond to all day-to-day queries from client.
  • Measurement:
  • Fully understand client’s needs, support supervisor on material delivery and assure 100% accuracy of the work.
  • Ensure post buy 100% accuracy and delivery to client on time.
  • Fully understand the data story, and can complete the basic reports (monthly competitor analysis, target audience analysis, media consumption behavior and etc. ).

In 12 months:

  • Taken control of the day to day management of the communication activities.
  • Assisted line Manager in annual review/planning proposal for the client assigned.
  • Kept track on the latest industry innovation and product development trends.
  • Measurement:
  • Support supervisor on spot plan follow up and ensure the delivery on time.
  • Support supervisor on invoice follow up and ensure accuracy 100% and delivery on time.
  • Independently input findings and conclusions in the basic reports (monthly competitor analysis, target audience analysis, media consumption behavior and etc. ).
KPI Metrics
  • Execution quality
  • Time management
  • Client Satisfaction

Responsibilities of the role:
  • Campaign creation, reporting and optimization.
  • Proposing and implementing new ideas and product offerings.
  • Client liaison and relationship development.
  • Keeping a close ear to the ground on new opportunities to take to client.
  • Helping advise the wider team on planning optimization.

What you will need:

  • Good understanding of all media channels.
  • High level of understanding consumer researches
  • Excellent communication skills and experience working across large media budgets.
  • Business proficiency in English 

More about GroupM

GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together, GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.

Discover more about GroupM at www.groupm.com
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

About Thailand

In a population of 69 million people, Thailand’s mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.

The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.