Description

The Executive Programmatic Business Unit performs programmatic campaigns for a portfolio of GroupM clients.

INDIVIDUAL RESPONSIBILITIES

• Activate campaigns across different platforms such as Display & Video 360, Campaign Manager (Ex-DCM), Trade desk, App nexus, Google Analytics
• Understand Programmatic Buying, including DSPs/SSPs, RTB, Ad-exchanges, DMPs, audience targeting.
• Develop expertise in managing branding and performance driven clients to drive eCommerce sales.
• Discuss campaign brief and support managers in generating programmatic media schedule to deliver client objectives.
• Undertake the campaign set up process for all assigned campaigns, troubleshoot any tracking and discrepancy queries, and ensure campaigns are activated with accuracy and following best practice.
• Monitor the success of campaigns through Google analytics, DSP UIs, Automation Dashboards
• Accountable for the ongoing management of campaign budgets and daily spend levels and constant monitoring of tracking to performance goals.
• Analyze ongoing results to identify campaign trends and key insights and provide thoughtful recommendations to meet and exceed client’s goals.
• Demonstrate strong knowledge of the programmatic/performance campaign eco-system.
• Demonstrate strong fundamentals of Brand Safety, Viewability and Ad Fraud
• Execute various types of programmatic inventory deal types and audiences.
• Contribute to an effective collaboration and positive working relation with the team, across the GroupM Services and with GroupM Agencies operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimization and reporting processes.
• Provide actionable insights during mid and post campaign reports to improve in-flight optimizations and future campaign brief recommendations.
• Attain DSP platform accreditation/certification.
• Any other project or tasks as assigned from time to time

GROUP RESPONSIBILITIES

• Solid understanding of clients’ brand, GroupM Agency’s deliverables and campaign KPIs.
• Understand media behaviors and how the target audience interacts with programmatic touchpoints.
• Proactively identify opportunities to improve and enhance clients’ campaigns and advise management accordingly.
• Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables.
• Work collaboratively to ensure value to clients.
• Conduct quality control of the own workflow before handling it over to another party.
• Ensure understanding and compliance of all GroupM policies and procedures.
• Organize and drive knowledge share and understanding of new trends, channels, and technologies across programmatic activation

REQUIRE COMPETENCIES

• 2+ years working experience in Programmatic buying / operations with trading desk, publisher, or agency managed model.
• Sound knowledge of Programmatic platforms, Ad Serving and Ad Verification technologies
• Proficiency in Microsoft Excel and PowerPoint
• Effective communication, analytical skills, and ability to successfully adapt to fast changing environment.
• Passionate about digital media/technology and eager to keep learning.
• Meticulous attention to detail and effective communication skills.
• Team player demonstrated by the ability to receive and provide feedback professionally, thrive and collaborate in a cross-functional environment
• Analytical, problem solving, time management and creative thinking.
• Knowledge of digital marketing preferred.
• Detail oriented, meticulous, responsive to deadlines and able to manage multiple priorities.
• Ongoing interest in digital marketing, industry trends, best practices, and emerging technologies.
• Strive for excellence demonstrated as commitment to continuous improvement, taking initiative and delivering results despite constraints.