Mindshare | Senior Account Manager

Performance Singapore, Singapore


Position at Mindshare

Reporting of the role

This role reports to the Partner, Client Leadership.

3 best things about the job:

  1. Working in a dynamic agency environment, as part of a high performing team.
  2. Helping to plan and drive the integrated communications planning agenda, for some of world’s leading brands.
  3. The ability to shape the role to your strengths, whilst being on a rewarding learning and growth journey within the company.

Measures of success 

In three months:

  • Acquire a solid understanding of client’s business challenges and short/mid-term priorities
  • Receive great feedback from co-workers and key client contacts - as a result of a positive, proactive attitude and efficient working style.
  • Have a full understanding of the agency’s internal processes and partnerships.
  • Deliver communication and media strategies to drive brand growth.

In six months:

  • Earned the trust and respect of both the team and agency as whole.
  • Become a key advisor for the more junior members of the team.
  • Take ownership of the client campaigns and deliverables.
  • Properly justifying recommendations and post campaign analysis.
  • Recommending ways to optimize and improve ways of working.

In 12 months:

  • Become an integral part of the core team and a valued member of the agency.
  • Achieving clients’ satisfaction goals and increasing business and commercial results.
  • Established yourself as lead on managing client engagement, communication and reporting.

Responsibilities of the role:

  • Direct point of contact for key client relationships and campaign related deliverables.
  • Operational knowledge and hands on campaign implementation required.
  • Develop and drive projects/campaigns for assigned brands - this will include the ability to align with clients on new planning approaches/innovation.
  • Work with key media partners for implementation planning and negotiation.
  • Understand the client’s business, category and market position.
  • Presentation of implementation ideas to clients, across different platforms.
  • Set viable objectives, KPIs, and recommend/develop measurement methodology.
  • Work with the team on competitive reporting and analysis.
  • Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies.
  • Facilitate cross team learning and knowledge sharing.
  • Develop and build relationships with clients, be the trusted advisor on account requirements.
  • Work with internal specialist resources and group resources.

What you will need:

  • 4-6 years of account planning experience
  • Experience working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources.
  • Competent in media planning and buying, across all platforms with a good understanding and working knowledge of digital media (e.g. programmatic, social and SEM).
  • In-depth of understanding of the industry, business, brands and consumers in client conversations.
  • Strong communication and presentation skills.
  • Analytical and calm under pressure.
  • Looking for a new challenge and a step up in your career.
  • Positive attitude, can take guidance and pro-active.

About Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.

About Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.