Connections Planning Associate Director

Comms & Strategic Planning Sydney, Sydney


Position at Mindshare

About Mindshare

Our Company

Mindshare is a global media agency network with 116 offices in 86 countries and is a part of both GroupM and WPP, the world’s largest media investment companies. Mindshhare started over in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in the media world.


We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year. In Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.


Our Vision

To be our clients lead business parter.


Our Mission

To help achieve our clients wildest ambition.


Our Values

We have three company values which are the operating philosophies that guide our conduct internally as well as with our Partners (clients, media and other agencies).


  1. Speed – make decisions that utilise time efficiently, be quick to manage expectations, keep things moving, perform tasks in a timely manner and have the ability to be nimble and adaptive.
  2. Teamwork – treat everyone with respect, be willing to help out, be a good collaborator, respect the working environment and get involved with the agency outside of your day job.
  3. Provocation – have an informed POV, challenge the norm in the day-to-day, identify opportunities to do things differently.

Role Reports To:

Client Leader - who leads a team of professionals that are aligned with their particular client.

They will lead their teams to be able to deliver effectively utilising resource allocation, prioritisation and effective communication to manage the workload and flow of work in and out of the agency. They will be responsible for developing the skills and experience of their team members and ensuring that they are progressing through their careers.


Role Location:

North Sydney, Sydney NSW


Overview of the role

This Associate Director role will be responsible for implementing senior planning abilities to strategise, plan multi channel investment to meet the client objectives


Your Team

This team of roles are fundamentally responsible for the effective and efficient delivery of outputs from the agency to our clients. These roles plans all Paid, Owned and Earned assets and innovation across channels, identifying key gaps and opportunities, ensuring total integration. These roles bring the strategy to life in optimised channels, identifying opportunities and innovation to adapt the plan in real-time. These roles assist with leading the overall client relationship.


Key Responsibilities


When thinking about People this roles responsibility is to build and develop

  • Living and breathing the Mindshare values everyday whilst possessing a proactive mentality and approach to workloads
  • Possessing a strong commitment to creating a positive, motivating and inspiring team culture with the ability to contribute POV's and follow leadership directives
  • Communicates confidently and effectively on all matters with clear articualtion holding both excellent written and spoken capabilities when communicating internally and externally.
  • Conducting own personal brand within the Mindshare Professional Etiquette guidelines.
  • Be an effective, committed and participative leader and team member, providing feedback to contribute to their continued development.


When thinking about Product this roles responsibility is to build and develop

  • Delivers gold standard implementation of connections planning
  • Identifying the right products and services to meet the clients needs and briefs
  • Building an effective knowledge and use proprietary and industry tools & systems to deliver market leading campaign implementation
  • Demonstrating knowledge, understanding and application of the Mindshare Process and the roles and responsibilities at each stage

When thinking about Partnerships this roles responsibility is to build and develop

  • Demonstrating a strong understanding of your client and their category whilst responding to all requests in a timely manner, consistently managing expectations
  • Developing trusted relationships with media owners to build knowledge of product suite and formulate opinons on the media landscape
  • Developing strong internal partnership relations and builds knowledge of product offering
  • Manages clients expectations effectively with regard to the delivery of all work across the team


When thinking about Profit this roles responsibility is to build and develop

  • Ensuring financial procedural adherance is met across all touchpoints including pro-formas, MBA's, bookings and loadings with an aim for zero account queries
  • Follows GroupM SOX Complince and auditing processes with 100% adherence
  • Ensures timesheets are completed regularly with 100% accuracy and attention to detail
  • Understands contractual and commerical client requirements and ensures all external stakeholders follow compliant fiancial processes


When thinking about working as part of WPPAUNZ this roles responsibility is to have proven strength in

  • Promoting new ideas and solutions by applying knowledge of the industry, sector and societal trends to create value for clients, the agency and wider group
  • Arranging appropriate assignments and experiences to support others’ learning and development
  • Thinking like a consultant, asking questions in an objective manner, removing emotion to get the right outcome
  • Being adventurous and bold in nature which translates to passion in my work outputs


Training and Development Opportunities

GroupM – Provide a range of internal technical training across all tools and systems

WPPAUNZ The Academy – Provide soft skills and people leadership training across all job levels

MFA – Provide access to a range of training, education, social session across NGEN & MFA5+

LinkedIn Learning – This tool houses over 16,000 courses covering an array of both technical and soft skills training