Description

Overview of job 
The GroupM Nexus team adopt a collaborative and customer-centric approach in delivering high value and innovative solutions for our Agencies’ and Agencies’ clients, including the activation and execution of dynamic media campaigns. We are currently looking for a Research Manager – Data & Tech to join us. 

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

About the role
In this role, you will be responsible for the management and implementation of research studies as well as governing research vendors, our tools and services. You will be part of our GroupM Nexus Data & Tech team, as well as working closely with GroupM agencies (MediaCom, Mindshare and Wavemaker)

3 best things about the job:

1. Be part of the largest marketing services group in Hong Kong and worldwide
2. Opportunities to draw insights using a wide range of industry leading tools and data resources
3. Abundant learning opportunities on the latest media development and media technology trends

Key Responsibilities:

• Be the primary resource for clients’ audience insights and research needs, preparing data output and providing guidance on data running/ usage to users.
• Pro-actively analyse and share industry and consumer insights using primary data and secondary data sources such as social listening and media planning tools.
• Ensure quality and timeliness of deliverables, including ratings/ media spend reports, internal newsletter, and research findings.
• Contribute to all stages of market research projects from proposal, research and questionnaire design up to analysis and reporting.

In this role, your goals will be:

In three months:

• Be familiar with using the media and insight tools and resources available to GroupM and agencies
• Ensure quality and timeliness of deliverables, including ratings/ media spend reports
• Support the implementation of internal and external research projects, liaising with partners

In six months:

• Answer users’ data queries, prepare data output and provide guidance on data running/ usage to users with little supervision
• Pro-actively analyse and share industry and consumer insights using primary data and secondary data sources such as social listening and media planning tools
• Contribute to all stages of market research projects from proposal up to analysis and reporting

In 12 months:

• Be the primary resource for clients’ audience insights and research needs
• Lead the implementation of research projects with the ability to deliver high quality outputs
• Contribute to the identification of key topics for thought-leadership investigation and evaluation of tools and services

What your day job looks like at GroupM:

• Provide support to users on media and research data and tools
• Deliver internal/ client research projects from proposal, research design, vendor management to analysis and reporting
• Produce newsletters with latest industry insights using primary or/ and secondary data to be shared with agency users and clients
• Liaise with vendors to manage our tools and services
• Ensure regular reports are delivered timely and accurately

Minimum qualifications:

• 5+ years professional research experience
• Strong quantitative research skills, experience with qualitative research preferred
• High quality standards in both setting research methods and delivering results
• Experience with data manipulation and visualization tools
• Good Excel and PowerPoint skills
• Fluent in both Cantonese and English
• Attention to details and advanced written English for marketing communications and client reporting
• Knowledge of media industry and TV ratings would be desired along with experience with media tools such as admango, GWI, NMI, social listening

More about GroupM

GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology (Choreograph), Investment and Services, all united in vision to shape the next era of media where advertising works better for people.

By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

Discover more about GroupM at www.groupm.com

Follow @GroupMWorldwide on Twitter

Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

About Hong Kong

Hong Kong’s small yet highly dynamic and efficient media market means it gets to operate with agility. Its internet and digital penetration continues to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong’s digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.

If you want a future in media and communications, and believe in Hong Kong’s belief of “work hard, play hard”, there is clearly no place more vibrant, challenging, and exciting than Hong Kong, where opportunities for you to innovate and grow are unparalleled.