Essence | Senior Media Planning Manager

Advertising & Creative Services Singapore, Singapore


Position at Essence

About Essence

Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 markets via 22 offices in APAC, EMEA and the Americas.

Visit for more information and follow us on Twitter at @essenceglobal.


About the role

The position of Senior Media Planning Manager at Essence is probably one of the highest and most prestigious roles at the agency with perhaps the most understated sounding title.  We have very high expectations of Senior Media Planning Managers in the quality of work that they do and the way that they work within the agency, with our clients and suppliers.  This role is for someone that wants to learn about Essence’s unique approach to media by being right in the middle of the action.

Our Senior Media Planning Managers tend to report into a Media Planning Director.  They are the lynchpin of the Media Planning operation - the master of the day to day running of the team.  They are the engine behind projects, timelines, and next steps to complete deliverables on time. They are a source of authority on operational tasks like Olive (Essence’s campaign management tech), Trafficking, Creative, etc.  In meetings, our Senior Media Planning Managers lead such things as Status meetings, they Drive QBRs and ensure that reporting is accurate and contains relevant insights.  

The Senior Media Planning Manager has responsibility for the day-to-day management of the tactical media plans and its proper implementation, working to implement the brand's overall media strategy in the context of changing conditions and opportunities. This role is responsible for demonstrating a strong working knowledge of the media marketplace and available media research.

The Fitbit “Pod” 

  • Pod = a unit that is responsible for the management of Google’s large scale evergreen regional DR campaigns for the APAC region, from our Hub in Singapore, 
  • Fitbit = a team focused on promoting Fitbit wearables products.


Some of the things we'd like you to do:

  • Completion of Tactical Plans, Performance Reports, and Post-Campaign Analysis as directed by the Associate Director or Director, across all digital inventory (from search to video) for the campaigns within their scope
  • Responsible for expressing the strategic rationale behind media investment decisions and evidencing the performance vs. expected outcomes
  • Support Media Planning Director in resource management  
  • Accountable for the completion of and adherence to Campaign Analysts Plans
  • Responsible for the quality of reporting and insights within assigned campaigns.
  • Host client meetings and sync-ups
  • Contributes content to and present at Media Planning Milestone Meetings such as tactical presentations and post campaign analysis
  • Deliver quarterly, semi-annual, or annual updates on work quality as it relates to workstreams (Quarterly business review, Learning Agenda, Platform Evaluations)
  • Identify new vendors/partners while maintaining a POV on them
  • Drives how syndicated and first party data is used within the campaign lifecycle


A bit about yourself:

  • At least 4-6 years’ experience in the Digital Media or Advertising field - e-commerce experience a big plus
  • Solid understanding of media concepts/terms, creative and budget requirements 
  • Solid grasp of digital marketing, especially a deep knowledge of digital media
  • A very strong understanding of Google Ads products
  • Ability to forecast outcomes of brand/DR campaigns and manage spend 
  • Experience with Media Research Tools (Comscore, GWI, TGI, YouGov) Preferred
  • Strong written and verbal communication skills including the desire to progress
  • Strong organizational skills, detail-oriented and capable of multi-tasking
  • Proven problem solving skills and ability to think outside of the box 
  • Ability to work independently and collaborate in a team environment


What you can expect from Essence:

Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.