Essence | Associate Director- Digital Planning

Media Planning Bangalore, India


Position at GroupM

Reporting of the role

This role reports to the National Head- Digital Activation

3 best things about the job:

  1. A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world
  1. Learn & Grow is the mantra we believe will help the candidate prosper in their career-path
  2. Attain strong understanding of cross channel media strategy

Measures of success – 

In three months, you would have:

  • Understand the category and brand objectives for the year
  • Understood Essence way of working

In six months, you would have:

  • Initiated & delivered at least 2 key projects
  • Successfully lead media discussion with the client

In 12 months, you would have:

  • Worked on Award entries
  • Worked and presented a 360 media approach 

Some of the things we’d like you to do:

Digital Landscape understanding

  • Strong understanding of the digital platforms– Facebook, AdWords, Programmatic

  • Comfort with ad operations and ad verification tools

  • Awareness of emerging/new technologies that can be leveraged to drive brand salience

  • Regular interaction with Publishers for media buying.

Understanding Client Business

  • The candidate will need to understand the client business and short and long term objectives

  • Suggest a digital strategy/road to the client basis the objectives (working with other internal stakeholders)

  • Manage campaigns end to end depending on the business objectives

  • End to End Campaign Planning, Buying and Management

  • Understanding the brief and campaign objectives from the client

  • Identify key audiences - sizing and profile using data points, to determine whether given audience can achieve the client’s business objective

  • Identify placement opportunities – impact, non-impact and oversee the ad operations – tracking, serving

  • Set budget allocation - topline between different online platforms to meet the objectives

  • Measure the results against the planned deliverables and conduct post evaluation (to derive insights to be leveraged for next campaign)

  • Publishers Relationship

  • The candidate will need to develop good working relationship with key publishers and networks

A bit about yourself:

  • Experience – 7-9 years

  • People from Digital Agency is mandatory

  • The candidate should be good with data. Modelling experience is preferable

  • Strong organizational skills, detail-oriented and capable of multi-tasking

  • Solid understanding of media concepts/terms, creative and budget requirements

  • Solid grasp of digital marketing, especially a deep knowledge of digital media

  • Strong written and verbal communication skills including the desire to progress

  • Ability to forecast  outcomes of brand/DR campaigns and manage spend

  • Proven problem solving skills and ability to think outside of the box Ability to work independently and collaborate in a team environment

About India

Digital media advertising in India continues to grow at 30% in 2017, cementing India’s position as the second largest internet market with close to 450 million users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for all integrated marketing services, fueled by the collective market investment in data and technology. With a booming economy, both traditional and new age industries are witnessing a boost in consumption, making India a high potential advertising market. With renewed foreign investments across several industries, India is an exciting market for any advertising professional.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.