Essence| Media Planning Manager

Media Planning Mumbai, India


Description

Position at GroupM

Overview of job 

Essence, part of GroupM, is a global data and measurement-driven agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, Friesland Campina, and the Financial Times. The agency is more than 1800 people strong, manages over $3.2B in media spend and deploys campaigns in 71 markets via its global offices throughout North America, EMEA and APAC. Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal

Media Planning Managers are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, Brand planning managers devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.

Reporting of the role

This role reports to the VP- Digital

3 best things about the job:

  1. A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world
  2. Learn & Grow is the mantra we believe will help the candidate prosper in their career path
  3. Attain a strong understanding of cross channel media strategy

Measures of success – 

In three months, you would have:

  • Understand the category and brand objectives for the year
  • Understood Wavemaker way of working

In six months, you would have:

  • Initiated & delivered at least 2 key projects
  • Successfully lead media discussion with the client

In 12 months, you would have:

  • Worked on Award entries
  • Worked and presented a 360 media approach 


Responsibilities of the role:

  • Provide strategic planning & insights on your set of brands
  • Work single-handedly on media plans for the brand
  • Be responsible for the overall planning & implementation for your set of brands
  • Audience research in syndicated and 1st party data sources
  • Creative spec management
  • Creation of tactical plan presentation and supporting media plan templates
  • Creation of campaign analysis plan templates
  • Oversee the successful launch of campaigns using the “Launch Tracker”
  • Maintain accuracy and timely updates of deliverable tracking documents for team
  • QA of media plan set up conducted by various Activation team members
  • Collate commentary on media performance and conduct first review on quality
  • Adherence to team quality standard for reporting template and delivery
  • Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
  • Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members
  • Use understanding of campaign performance to contribute content to campaign wrap-up presentations
  • Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows
  • Manage accurate forecasts, media plans, and all key media planning documentation

What you will need:

  • At least 3-5 years’ experience in digital media and brand planning, advertising, marketing
  • Working knowledge and effective vocabulary across search, social, display, video, branding campaigns and programmatic media buying
  • Experience with Media Research Tools (DV360, Comscore, GWI, TGI, YouGov)
  • Ability to provide and meet forecasts of expected return of media investment
  • Strong organizational skills with a keen ability to prioritize and multitask
  • Proven problem solving skills and ability to think outside of the box
  • Ability to work independently and collaborate in a team environment
  • Detail oriented and responsive, deadline-driven with strong reasoning skills
  • Lead by example while motivating and coaching juniors on the team

About India

Digital media advertising in India continues to grow at 30% in 2017, cementing India’s position as the second-largest internet market with close to 450 million users. Internet growth is driven by mobile data and connectivity, making it an exciting market for all integrated marketing services, fueled by the collective market investment in data and technology. With a booming economy, both traditional and new age industries are witnessing a boost in consumption, making India a high potential advertising market. With renewed foreign investments across several industries, India is an exciting market for any advertising professional.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential