Essence | Media Planning Director

Advertising & Creative Services Singapore, Singapore


Position at Essence

About Essence

Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 markets via 22 offices in APAC, EMEA and the Americas.

Visit for more information and follow us on Twitter at @essenceglobal.


About the role

Essence is creating a new role of Media Planning Director for the new Fitbit team. Fitbit was recently acquired by our long-term client Google and is being brought into line with their marketing practices. Fitbit is unique in terms of Essence’s servicing of the Google account… If you like a bit of everything, read on!

The Media Planning Director on the Fitbit “Pod” will be the lead of a dual operation that combines both a centralised Performance team and also the hub for Brand team which has support from local market Media Planners in Sydney, Tokyo and Delhi. The Media Planning Director will be working alongside the Client Servicing lead and the Activation lead. Overall the Media Planning team will have approx 6 headcount in Singapore and in the Markets. So, the Media Planning director will need to be able to flex between working on delivering Essence’s world class Performance and Brand product simultaneously. This role will report into Essence’s APAC Head of Media. 

This candidate needs an intimate knowledge of Google’s various platforms which allows them to be comfortable working with teams that are fingers on keyboards platform-based buyers and Google clients that specialise in these platforms. Beyond Google, the Media Planning Director will need the ability to manage a team of Planners located around the region and get the most out of them through local interpretation and implementation of Regional and Global strategies. This will require a mix of Technical and softer, diplomatic skills.


Some of the things we'd like you to do:

  • Oversight of all deliverables produced by Pod, either by direct or delegated means.
  • Direct responsibility for the performance of assigned media dollars against their intended outcome, across both brand and DR objectives
  • Responsible for expressing the rationale behind media investment decisions and evidencing the performance versus expected outcomes 
  • Responsible for quality of Planning Milestone Meetings ( strategic/tactical presentations, post campaign analysis), playing a key role for priority campaigns 
  • Point of escalation for team issues (within and outside of team)
  • Process /workflow enhancement, growing Essence’s capability, increasing work quality, making us more efficient, or increasing Essential satisfaction
  • Responsible for setting quality standard for 1(+) planning deliverables and improving them via team/client feedback and incorporation of evolving external context 
  • Support new business pitches with leadership by developing plan/presentation
  • Assist with new client onboarding and play a large supporting role for Client Services  in ensuring the success of the new client
  • Thought leadership expressed as press quotes, published articles, and POVs
  • Accountable for external recognition and awards submissions, at least 1 per quarter
  • Manage 4-6 (approx) direct reports to support career growth/development
  • Partnering with Client Service to balance capacity and profitability


A bit about yourself:

  • At least 8 years of working experience 
  • 5 to 7 years’ experience in the Digital Media field 
  • Ability to forecast  outcomes of brand/DR campaigns and manage spend 
  • Experience with Media Research Tools (Comscore, GWI, TGI, YouGov)
  • Strong written and verbal communication skills across all platforms
  • Solid grasp of digital marketing, especially a deep knowledge of digital media
  • Ability to adhere to and meet deadlines and project manage multiple campaigns
  • Proven problem solving skills and ability to think outside of the box 
  • Ability to work independently and collaborate in a team environment
  • Strong organizational skills, detail-oriented and capable of multi-tasking
  • Team leadership skills with ability to inspire and nurture talent


What you can expect from Essence:

Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.