Motivator | Business Director - Digital Strategy

Comms & Strategic Planning Gurgaon, India


Position at GroupM

Motivator, India

Director – Digital Strategy

Overview of job

We are seeking a strategist with 12-15 years of work experience in digital media who would be responsible as a client leader to manage a key account for Motivator nationally. Partner with the client leadership team and support them to develop and sell digital communications strategy based on brand understanding, consumer insights and market/media dynamics.

Reporting of the role

This role reports to the National Digital Head, Motivator

3 best things about the job:

  1. You get to work on new age and emerging brands and with some of the best marketing minds
  2. Entrepreneurial Culture
  3. Fun on the job, with an extremely spirited and entrepreneurial team

In this role, your goals will be:

In three months:

  • Complete knowledge of relevant categories
  • Present brand and product strategies on the brand. Support Client Leadership and Media Planning teams with Annual Operating Plans
  • Able to understand agency and client working style and deliver on his day to day requirements
  • Independently work on the proprietary tools
  • To drive internal upskilling agendas


In six months:

  • Developed and see at least 3 key product strategies being implemented
  • Developed a good client relationship
  • Proactively taking initiatives for sharing additional information with team and client
  • Codify learnings and best practices on Digital, across platforms with help from Specialist teams and Partners. Identify meaningful trends to bet on, in an increasingly dynamic media landscape

In 12 months:

  • Independently working on the client requirements
  • Worked on end to end award winning solutions
  • Creating strategies along with cross teams and seamlessly integrating traditional, digital, on-ground and branded content for brands
  • Train and mentor new joinees


What your day job looks like at Motivator: 

  1. Provide strategic communications & planning leadership on your set of brands
  2. Act as a senior level contact for the client and have a strong understanding of digital and cross channel media strategy. Should be able to lead strategic conversations on Media and communication planning
  3. Support the team that works on the annual marketing strategies along with the Client Leadership team and specialist units
  4. Develop creative ideas and disruptive comms innovations for the client, aligned with their business, customer and brand goals
  5. Writing entries for media and other awards
  6. Drive consumer understanding to draw insights that impact our brand plans
  7. Keep abreast of media innovations and developments and find links to enrich brand plan

What you’ll bring:

  • Strong depth and width of Digital expertise, combined with knowledge of digital media planning
  • A data-led and consumer first approach to Digital marketing
  • Centre brained approach, combining analytics and creativity
  • Exposure to leading techniques and tools of in the areas of Marketing, Brand Planning, Research (qualitative and quantitative), Consulting.
  • Strong understanding & passion for of brands and consumers
  • Highly passionate, collaborative, outgoing, digital media leader and thinker
  • Strong presentation skills
  • Highly articulate, story-telling capability
  • Self-motivated, proactive, highly organized, and drives for business results with urgency
  • Able to design, implement, and analyse primary consumer research with minimal supervision 
  • An understanding of specialist areas such as programmatic, performance and data & tech


Minimum qualifications:

  • MBA or Master’s degree
  • 12-15 years’ experience
  • Prior work experience in or exposure to Account / Strategy Planning

More about GroupM

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

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About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.