GroupM Services | E-commerce Search Specialist

Programmatic, Biddable, Paid Media & SEO Tokyo , Japan


Position at GroupM

Overview of job
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an
E-commerce Planning Manager to join us. In this role, you will be responsible for the Search Strategy and Planning for a global beauty client on a major marketplace retailer such as Amazon and Rakuten.

At GroupM Japan, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Head of E-commerce, Japan

3 best things about the job:
1. You will be working on a global beauty client that is a leader of the sector and gain exposure to best practices across e-commerce and digital marketing
2. Great work environment – you will collaborate with a group of quick-witted, diverse, extremely dedicated co-workers and clients who are all passionate about e-commerce
3. I
t is innovative and dynamic. There are new things constantly evolving and developing, and we are never static. We are connected and collaborate with teams across the region and worldwide.

Responsibilities of the role:

  • Defining the Search Strategy for major retailer while ensuring global best practices are followed
  • Planning for Display & EDM buys for the brand
  • Planning for key sale periods and new product launches
  • Working closely with vendor to get the required data around the campaigns to do analysis and in turn recommend the right optimization steps to the client
  • Provide clear direction and optimization guidance for managed services by vendor
  • Manage daily communication with retail sales and marketing teams and regional counterparts
  • Analysis of reporting provided by vendor which output actionable insights and optimization recommendations

In this role, your goals will be:
In three months:

  • Understanding of the client’s product portfolio, position in marketplace and insights in landscape, competitors
  • Building relationships with key retailer POCs, local and regional clients/teams
  • Defining clear optimization and planning road map

In six months:

  • Strategically lead campaign planning and optimizations
  • Evaluation and Analysis of existing properties running on ecommerce channel and then in turn look at right planning and expansion for the brand
  • Working closely with Data Analyst, develop strong testing and analysis framework

In 12 months:

  • Communicate with global network and ensure best practices are followed
  • Take ownership of day-to-day relationships and ways of working
  • Ability to measure contribution and positive impact of ecommerce for client business


What you’ll bring:

Minimum qualifications:

  • Bachelor’s Degree
  • Business level English and Japanese – ability to manage daily communication with local retailer, local and regional client/teams
  • Prior experience on running ecommerce campaigns on Japan ecommerce portals like Amazon, Rakuten,etc.
  • Strong understanding of e-commerce consumer journey and marketing funnel
  • 3-4 years’ experience in ecommerce or media agency
  • Proficiency in MS Excel and MS Powerpoint. Comfortable with pivot table and large data sets.
  • Strong analytical and detail-oriented approach.


More about GroupM

GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at
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About Japan

Japan is both the world’s third-largest media market and third-largest e-commerce market. As one of the first markets to develop a full mobile e-commerce ecosystem circa 2001 to 2002, Japanese digital consumers are experienced and discerning; digital marketing campaigns are sophisticated, multi-layered labor of love. While growth is lower in this mature market, e-commerce is projected to increase by 12% in 2016, 11% in 2017 – emerging technologies are driving substantial growth. Programmatic spend across all devices has seen a 156% increase between 2012 and now, with mobile Programmatic spend expected to grow 174% between now and 2017. If you want to excel in a mature, refined media advertising atmosphere and reach savvy consumers with equally-savvy media plans, Japan is the place to be.


GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.