Mindshare | Planner

Entry Level: Recent Graduates and Students Taipei, Taiwan


Position at Mindshare

 Reporting of the role

This role reports to the Planning Manager

3 best things about the job:

  • A competitive yet fun environment that combines the best of being excellent media planners of creative media thinking and at the same time being part of the largest media company in the world
  • Opportunity to learn and create leading work, working alongside specialist departments, who are evolving experts in the field
  • Be an expert hybrid planner in both traditional and digital mediums

Measures of success

  • In three months:

Been up to speed with cutting edge proprietary planning tools as well as able to extract and analyze important data; validating our recommendations

You would have a pulse of the business category & knowledge of competitive frame

Worked on moderate scaled live campaigns

Have initiated contact with key media partners and understood the baseline of their offerings particularly digital

Connected with internal specialist & external stakeholders units to integrate solutions

  • In six months:

Been able to comprehend and apply our proprietary planning framework model in key campaigns

You would have landed live; larger scaled campaigns

You will have started to build relationships with the key decision makers within the current client portfolio

Master a flawless media execution process, working alongside various stakeholders

  • In 12 months:

Develop a strong category acumen - from a media and business point of view

Identify a pipeline of commercially viable solutions to support our client’s goals

Create and execute a pipeline of exciting business building ideas which could potentially be industry award winning

Responsibilities of the role:

Work closely with Senior Media Planner; help devise strategy plans for brand(s)/category.

Works in direct coordination with the Assistant Media Planner in creating, updating, and executing media plans.

Optimization via Figaro and implementation of key learnings.

Supervise Present plans both internally and externally.

Respond to client day to day requests.

Responsible for developing a working knowledge of brand and category relevant to the client’s business.

Evaluate and propose targeting, scheduling, support level, and budget.

Analyze the quarterly, semi-annually & yearly reviews.

Analyze campaigns, and recommend tactical changes to maximize campaign performance.

What you will need:
Must have an experience of at least 1-2 years in media/digital/marketing experience.
Must have strong organizational and numeracy skills
Attention to detail.
Flexibility and able to work under pressure.
Proficient in MS Excel.
Punctuality in timings.
Respect hierarchy and follow a complete chain for assignments.
Excellent personal/organizational management.
Able to set and meet multiple demands within challenging deadlines.
Excellent interpersonal skills – ability to communicate effectively at all levels, internally and externally, formally & informally.

About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognized as the SMARTIES APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.

To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com

About Taiwan

Taiwan is the fifth largest Asian market in terms of ad spend per capita. Here, TV is the most important form of media, with 89% penetration, but consumption rates are changing drastically, with 67% of TV watchers now getting their fix through the internet accessed on computers, mobiles, tablets and video on demand services.

Taiwan’s digital media market is truly a unique blend of local, regional and global players. It remains one of the most exciting cities in Asia, with friendly people, great food served round-the-clock and the best cost to quality-of-life ratio in the Asia Pacific region.