Unite | Partner, Strategic Planning

Media Planning Shanghai, China


Description

Position at GroupM

PARTNER, CATEGORY LEADERSHIP

As Partner, you will be one of the most senior faces of Unite China to our client, Unilever. You will be tasked with leading one of the category teams designing solutions for our client across awareness, engagement and performance media.

You’ll be responsible end-to-end for our product delivery including everything from strategy to media planning to implementation to buying quality to delivering brilliant best-in-class service for the client. Our expectation is for you to also stretch beyond the media function to become the WPP Concierge bringing the best of WPP and all its products and services to the client. In short, you are THE talent in charge when it comes to your category. When it comes to your category you never say “this is someone else’s job”.

You do this built on two key pillars – your deep understanding of the client’s business including but not limited to all aspects of marketing; and your passionate belief in and deep knowledge of the services offered by WPP. To be successful in this role you need to be able to demonstrate both.

THREE BEST THINGS ABOUT THE ROLE:

  • China is the fastest growing, scaled market in the world. For our client it is a globally critical-to-win market. The eyes of the world, at GroupM and WPP are upon this account and your performance. A brilliant solution delivered here is celebrated not just in China, but globally.
  • Unite China is bespoke solution developed for one of the industry’s elite marketing organizations, Unilever. Unite China has been designed to deliver a true agency of the future, leveraging the best that WPP has to offer across all specialist functions. You simply won’t find a greater toolbox with which to develop your capabilities anywhere else in the world.
  • The remit encompasses literally every aspect of the consumer journey, providing a complete opportunity to design and deliver brilliance across quite literally every touchpoint that exists in China, with a client that is fully leaned into driving the industry forward.

MEASURES OF SUCCESS:

IN THREE MONTHS:

  • Mapped out the critical relationships for you with the client across all key stakeholders, including brands, corporate functions like Media, CMI and Digital Hub, as well as across Unite China and the Unilever global media teams in other parts of the world in WPP.
  • Deeply understood the critical challenges of your category and mapped out critical client deliverables. In short, quickly understood what the basics are where you should not drop the ball and developed the understanding to plan for the delivery of long-term strategic delight on your category.
  • Built a clear way of working with your team and clients, articulating all deliverables, timelines and the objectives and key results required to operate effectively
  • Demonstrated that you are a hands-on team leader who is building an understanding across media channels of what is needed on the business

IN SIX MONTHS:

  • The day to day on the account is running at ZERO errors. The basics are not what is under discussion with the client with plans and campaigns going out like clockwork.
  • You are seen as someone who has a passionate and deep understanding about the category you work on and sought out as the expert on the category by both client and UNITE stakeholders.
  • You have a strong working relationship with your colleagues across functions in the UNITE China team and you are sought out by the regional and global teams that work on Unilever in WPP increasingly as a source of sound advice.
  • You are able to articulate a strategic and innovative roadmap for your category identifying clearly what are the new things you will bring to the client to deliver delight.

IN TWELVE MONTHS:

  • The base KPIs around planning and buying for your category have been delivered.
  • The client assessment of your team’s delivery on the business is seen as rock solid.
  • You are the embodiment of a senior WPP Concierge who ably bringing in relevant capabilities within WPP to your category.
  • You are seen by the Unilever China Leadership as someone who is a key player of their extended marketing organization.

RESPONSIBILITIES OF THE ROLE

  • Build and nurture senior client relationships where you act as a trusted advisor on steering the client’s marketing investment to effectively deliver their business goals. The foundation of this will be your unmatched understanding of the key issues on the client’s business.
  • Ensure that UNITE teams are delivering world class service to our clients and contractual targets and commitments are being met to the client’s satisfaction across all departments and teams working on the business.
  • Set forth a vision for your team (both direct reports and other UNITE stakeholders) on what needs to be delivered on the business and empower and inspire them to make it a reality.
  • Develop a deep understanding of what UNITE and WPP can offer its clients and the full extent of our capabilities, tools and frameworks across the communication development process.
  • Work closely and collaboratively with global, regional, and national managers and specialist teams within WPP to identify opportunities for business growth and then sell-in and deliver solutions that leverage consolidated WPP strengths and result in ideas that move our client’s business forward.
  • Consistently grow the talent pool within UNITE China by identifying the star performers on your team and mentoring them as well as helping those under-performing overcome the barriers that stand in their way to effective performance.

CRITICAL COMPETENCIES YOU NEED TO DEMONSTRATE

  • You must be a team leader with an ability to effectively work with multiple stakeholders at the client’s end (marketing, media, CMI, Digital Hub, Finance etc…), across advertising and marketing agencies, within and outside WPP.
  • You must have an in-depth understanding of traditional and new communication channels and how they interrelate. As well as an understanding of the brand and demand tensions on your client’s business
  • You must have excellent written and verbal communication skills with evolved present-to-persuade and facilitation skills.
  • Have the ability to demonstrate a depth of understanding of the industry, the client’s business and brands as well as changes to consumer and media in senior level client conversations.
  • Understand the business principles and key issues for our industry and how to manage not just commercial and financial deliveries but also display softer skills on talent management and retention and product skills that help you drive and deliver quality work
  • Collaboration and accountability are critical for this role

ABOUT UNITE CHINA

Founded in 2020, Unite China is WPP’s bespoke agency of the future developed for one of China’s most respected organizations, Unilever. Built on three core values, speed, teamwork and provocation, Unite China is tasked with leading the industry across all aspects of the consumer journey, including media, content and commerce. A team of over 250 experts pulled from the best agencies across WPP, working together as a seamless, integrated partner to Unilever China.

GroupM is committed to fostering a culture of diversity and inclusion. Our people are our strength, so we respect and nurture their individual talent and potential.

About China

GroupM is the leading global media investment management company for WPP’s media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and the outcomes-driven programmatic audience company, Xaxis. Responsible for more than US $108B in annual media investment by some of the world’s largest advertisers, GroupM agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology and an array of specialty services including addressable TV, content and sports. GroupM works closely with WPP’s data investment management group, Kantar, and together they account for almost 50% of WPP’s group revenues of more than US $19B. GroupM delivers unrivaled marketplace advantage to its clients, stakeholders and people.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.