GroupM l Biddable Media Manager

Programmatic, Biddable, Paid Media & SEO Bangkok, Thailand


Description

Position at GroupM

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Biddable Media Manager to join us.

In this role, you will handle all biddable media platforms for various clients of GroupM in India. You will be responsible for ensuring end to end campaign management and implementation.

Reporting of the role

This role reports to the Senior Director, Biddable Media and Programmatic

3 best things about the job:

  1. Get to work in a truly integrated team handling 360 aspects for a brand
  2. Will work closely with the leading publishers such as Google & Facebook
  3. Will be exposed to Programmatic

Measures of success –

In three months:

  • Understood the complete biddable media scenario on client’s business, e.g. Paid Search, Facebook, etc.
  • Handled day to day tasks / requirement effectively

In six months:

  • Optimized implementation in all biddable media platforms
  • Recommended and implemented best practice
  • Explored and executed an innovation in one of the biddable media platforms

In 12 months:

  • Exceed client expectations in terms of biddable media implementation
  • Create a road-map for the next year.

Responsibilities of the role:

  • Analyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
  • Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
  • Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available.
  • Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.

What you will need:

  • Relevant experience of 3-5 years in search marketing roles
  • Expertise in Google analytics
  • Through understanding of Google AdWords
  • Understanding of Biddable Management Tools
  • Number Crunching
  • Understanding of Programmatic

More about GroupM

GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together, GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.

Discover more about GroupM at www.groupm.com
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

About Thailand

In a population of 69 million people, Thailand’s mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.

The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.