Planning Manager
Description
PURPOSE
The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Planning Manager at OpenDoor, WPP’s bespoke global operating model for Amazon.
ABOUT WPP & OPENDOOR
At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.
Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.
OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.
The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.
OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.
By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.
ABOUT THE ROLE
We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Media Planning Manager. This is a Full-Time position based in Singapore. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI.
As a Manager of Planning, you will direct the day-to-day account activities of the group and play a key role in translating marketing and advertising objectives into overall media strategies. You will also direct the development of media plans consistent with the approved strategy. You will be responsible for developing the skills and knowledge of assigned Associate(s) and/or Senior Associate(s).
RESPONSIBILITIES
- Partner with the Director on all aspects of communication plan development and recommendations.
- Demonstrate a full understanding of the Client’s businesses as a basis for all future work.
- Determine and supervise the best possible implementation of all approved communication plans and projects.
- Direct marketing and media analyses to support recommendations.
- Act as primary planning/buying integration contact for outside agency partners.
- Supervise, guide and counsel Senior Associate(s) and/or Associate(s) on all day-to-day activities.
- Train planning staff in media and marketing disciplines as well as the specifics of the Client’s business and industry.
- Accurately, objectively, and constructively evaluate the performance of Senior Associate(s) and/or Associate(s) via the talent development process.
- Provide insightful updates to media and agency partners on the status of all account projects.
- Assume ultimate media financial accountability with Client Accounting and agency partners.
- Act with high integrity when managing solid relationships across agency and media partners to ensure brand understanding, more effectively sell ideas, and contribute to positive agency evaluations
QUALIFICATIONS
- A Bachelor’s Degree in advertising, marketing, business administration or communication; OR equivalent professional work experience.
- 3-4 years experience working within strategy/planning, preferably within a media agency setting.
- Previous experience working across all media channels (digital and traditional).
- Previous experience working with tools including MediaOcean, Prisma is preferred.
- Previous experience working in a data-driven environment is a plus.
- Able to work autonomously in a fast-paced, deadline-oriented environment.
- Adaptable to take direction and multi-task.
BENEFITS OF OPENDOOR
- Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies.
- Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
- Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
- Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
- Global Impact: Be part of a team that is shaping the future of marketing on a global scale.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.