Mindshare | Programmatic Partner

Performance Jakarta , Indonesia


Position at Mindshare


Mindshare is a part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communication services group. Mindshare is the biggest agency in GroupM that also happens to be one of the world’s largest media investment company. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Programmatic Partner to join us. In this role, you will be responsible to manage a team of high caliber programmatic media specialist to deliver exceptional marketing strategies for one of our largest clients.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to the Head of Digital, Mindshare 3 best things about the job:

1. Progressive & Dynamic Atmosphere – Mindshare is known to be experimental & innovative so there’s an opportunity to shape what performance marketing is for internal & external stakeholders.
2. Flexibility and Empowerment – We appreciate colleagues who are tinkerers and problem solvers, those who think outside the box and contribute to new ways of working.
3. You will work with a diverse and collaborative group of co-workers passionate about digital media that know how to have fun at the same time.

Measures of success:

In three months:

- Understand local market scope, operations & structure including publisher, data and technology partners and operations to understand the client ecosystem.
- Understand key stakeholders within Mindshare, Client and Local Market Teams to ensure smooth supply strategy rollout & operations management across the region.
- Developed trusted relationships with clients, local markets and technology partners

In six months:
- Be capable of smoothly handling all things in the business across different stakeholders including but not limited to clients, local market communication and coordination and internal & external partners.

In 12 months:
- Engage partners and the network to draft the Supply Transformation Roadmap for the long term vision of the supply strategy.
- Create an automated measurable structure on how supply can be evaluated & tracked across markets, working closely with the data & analytics team.
- Ensure smooth operations with noticeable performance improvements for newly onboarded markets while maintaining supply strategy for existing, more advanced markets.
- Conduct business reviews/evaluations across the local market teams to track improvement & progress.

Responsibilities of the role:

Supply Strategy
- Develop a strategy on how to manage supply partners that deliver value while meeting client KPIs. Constantly meet and evaluate new partners as needed.
- Focus on identifying and growing supply for the client when it comes to video, display, native, etc. Identify and cultivate relationships with supply partners, piloting new initiatives and evaluating the performance of these initiatives.
- Manage internal stakeholders in line with opportunity to exceed advertiser KPI expectations through use of efficient supply strategies
- Build best practices across supply management within the region; establish benchmarks and learnings which are measurable
- Responsible for market roll-out & capability building across local markets.
- Produce quarterly reports on market, industry and adoption rates for management team measuring the business value of the strategy.

- Ensure all technology partners are integrated seamlessly across campaigns
- Develop a process workflow to streamline operations across multiple parties – trading team, local Mindshare team, technology partners, etc
- Build best practices across trading and operations within the region; establish benchmarks and learnings which are measurable
- Constantly meet with, evaluate and test new supply and publisher partners
- Support, manage and ensure high quality output from Managers & Traders who are responsible for end to end campaign management & governance.
- Oversee day to day relationship and communication with client & partners, as well as with local Mindshare teams especially when it comes to Supply & Publisher Strategies

Platform Strategy & Development
- Operations – Working with the local markets & regional clients to review, develop and put in place improvements in the operational capabilities, workflows or new technology of the Platforms including the Trade Desk.
- Efficiency - Working with the to identify and put into practice performance efficiencies in the working process across Platforms.
- Insights – Working with the internal data that we have to generate regional campaign insights, POVs, channel insights, brand insights and business level insights to share at scale across the local markets.
- Data - Working with suitable technology partners and internal stakeholders in generating and deploying a Programmatic data strategy.
- Strategy – Working with the ULTRA Lead in elevating the Platforms to a position where it can assist in client strategy.

What you will need:
- 7+ year experience in product management, product strategy, Experience in digital advertising landscape (ad servers, RTB, PMP, DSPs, DMPs)
- Deep understanding of buy side of advertising ecosystem esp. in Supply & Publishers
- Excellent problem-solving skills and the ability to work independently
- Experience in building and managing products from ideation to launch working with a remote engineering team. Deep knowledge of product development dynamics and go-to-market tactics.
- Comfortable with agile product development and collaborating with multiple teams to deliver product features that are dependent on other product teams
- Ability to articulate and influence other product teams to help them see the value of problem we are solving and get necessary buy-in
- Experience partnering cross-functionally with teams spanning across sales/operations, product, engineering, marketing, customer success .
- Self-motivated individual with strong communication(written and verbal), leadership, judgment, planning, and decision-making skills.
- Demonstrated prior success within a startup culture, bringing cross-functional projects to closure

More about Mindshare
We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media. We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year. In Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.

Our 10,000 people work with some of the world’s best brands and companies to accelerate their growth. In 116 offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected. We manage $24bn in billings and are the largest media agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source: COMvergence 2019).

Hear our stories (and join us) at www.mindshareworld.com and follow us at: Instagram and Twitter: @mindshare; Facebook: facebook.com/mindshare and Linkedin: LinkedIn.com/company/mindshare.

About Indonesia
With a population of 260 million, Indonesia is one of the fastest growing and most dynamic markets in the world. It’s increasing consumer disposable income has meant that Indonesia is now firmly on the radar for MNCs seeking to invest in emerging markets.

Whilst the Indonesian media landscape is still dominated by terrestrial TV with 65% of all advertising spend, digital media is now poised to go through a period of exponential growth. There are around 170 million internet users in Indonesia and more than 70% of them are accessing the web via mobile. The opportunity to transform a media landscape on such a scale is unprecedented in the APAC region.

We're looking for creative and diligent people to join us on this exciting journey of transformation. We're ready create impactful solutions for media challenges, shaping the next era of media with our diverse and passionate team.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.