The business for a media agency such as Wavemaker has evolved through the years. From what used to be media-centric, its offer has expanded to non-media services, which include but are not limited to strategy and creative conceptualization for digital, digital assets production, consumer engagement, and analytics and insights, among others.

Integrated Planning Manager is responsible for leading the planning team in its development of plan activities. Job responsibilities include a thorough understanding of client objectives and how media strategies can help address such goals. He/She must possess a comprehensive knowledge of the media environment and its applications to our client’s business. He/She should also be able to determine how best to measure the performance of plan deliverables and how to course-correct plans going forward.

3 Best Things About the Job:

 

Diversity of Clients – you get to work with a wide portfolio of clients (from, FMCG to services, and so on).

 

Young and Dynamic Team – as the demand for integrated planning continues to evolve, so does the team members within WM.

 

Support – Wavemaker is backed by strong teams: client service, performance, content and strategy & insights teams.

Measures of Success 

In three months:

• Assist in developing plan strategy aligned with client business objectives and ensure that plans are delivered upon the agreed strategies and approach
• Oversee plan development and execution from inception to completion
• Delegate appropriately to the team to support plan development and execution
• Embrace the Channel Neutral approach to media and framework for thinking
• Effectively utilize Relationship Media process to develop client recommendations
• Effectively use and guide the team on the use of Relationship Media tools

In six months:

• Utilize comprehensive media knowledge base and synthesize information into ideas
• Present plan recommendations to client teams
• Oversee plan negotiations and media team activities
• Manage client requests – i.e. plan changes, budget changes, provide marketplace information
• Work with analytic partners to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met
• Lead internal meetings with other departments and call on agency resources to strengthen ideas
• Staff supervision, training, and development as well as serving as a positive role model with a strong work ethic and vigorously reviewing all work to ensure a high-quality standard

In twelve months:

• Foster a good working relationship across all client teams to facilitate flawless execution of plans
• Establish and grow a strong relationship with the client through a demonstration of industry knowledge and of the client’s basic business issues / maintain client contact
• Steward relationship with outside agency partners (creative, PR, etc.)
• Begin to understand the financial implications of client contracts, plan changes etc.

Responsibilities of the Role

• Utilize comprehensive media knowledge base and synthesize information into ideas
• Present plan recommendations to client teams
• Oversee plan negotiations and media team activities
• Manage client requests – i.e. plan changes, budget changes, provide marketplace information
• Work with analytic partners to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met
• Lead internal meetings with other departments and call on agency resources to strengthen ideas
• Staff supervision, training, and development as well as serving as a positive role model with a strong work ethic and vigorously reviewing all work to ensure a high-quality standard
• Foster a good working relationship across all client teams to facilitate flawless execution of plans
• Establish and grow a strong relationship with the client through a demonstration of industry knowledge and of the client’s basic business issues / maintain client contact
• Steward relationship with outside agency partners (creative, PR, etc.)
• Begin to understand the financial implications of client contracts, plan changes, etc

What you will need:

• Degree in Marketing / Communications / Business Administration / Management.
• At least 5 years’ Experience
• Highly evolved presentation and facilitation skills.
• Significant proven experience of working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners.
• Shows depth of understanding of the industry, business, brands, and consumers in client conversations.
• Understands business principles and good practice and perceives issues in both financial and commercial terms.
• Strong analytical and number skills, Passion for learning and openness to new challenges, Team player mindset
• Project management, good at multi-tasking and organization.
• Pro-activeness, Self-starter attitude
• Excellent communication and presentation skills
• Confident individual with a can-do/positive attitude.
• High level of accountability.

About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.