Senior Media Planning Manager
Description
EssenceMediacom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.
We are currently looking for candidates to join us in the role of Senior Media Planning Manager. For this role, we are seeking experienced media planners with a strong background in digital media planning and brand marketing to join our team. The ideal candidate should be well-versed in end-to-end management of brand campaigns, right from mapping Brand KPIs to crafting the media approach and prioritizing media choice, coordination in implementation / optimizations, and eventual performance review and analysis.
As part of the job requirement, the candidate is expected to have a strong understanding of planning principles across digital platforms such as OLVs [YouTube, OTTs], Social Media [Meta, Twitter etc.], Ad Networks etc.
Some of the things we’d like you to do:
- Independently manage the planning, and optimization of digital media campaigns across various channels. Ensure campaigns are strategically targeted to drive campaign KPIs.
- Adept understanding of marketing funnel and ability to differentiate media strategies based on business and campaign objectives.
- Good understanding of B2C publishers for India to help drive brand-led campaigns: audience signals, measurement of campaigns, data pass-back etc.
- Apply a strong measurement mindset to assess campaign performance and provide actionable insights, in addition to delivering clear POV/perspective/recommendations via reports and presentations to relevant stakeholders.
- Audience/platform research on 1st party / 3rd party data sources [E.g. GWI, ComScore etc].
- Use understanding of campaign and marketplace to contribute ideas for campaign experiments/innovations and prioritize relevant experiments contributed by other team members
- Manage accurate forecasts, media plans, and all key media planning documentation, and ensure timely completion of deliverables.
- Work alongside and coordinate with multiple internal and external stakeholders.
A bit about yourself:
- At least 4-7 years’ experience in digital media planning (brand marketing).
- Knowledge of typical B2C platforms.
- Working knowledge and effective vocabulary across video, display, social campaigns and/or programmatic media buying.
- Experience with media research tools (ComScore, GWI, TGI).
- Excellent communication and presentation skills.
- Strong organizational skills with a keen ability to prioritize and multitask.
- Proven problem-solving skills and ability to think outside of the box.
- Ability to collaborate in a team environment.
- Detail-oriented and responsive, deadline-driven with strong reasoning skills.
More about EssenceMediacom:
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.