GroupM Nexus | Associate Director, Commerce Strategy

Comms & Strategic Planning Singapore, Singapore Requisition ID:34002


Position at GroupM Nexus

We are currently looking for a Associate Director, Commerce Strategy to join us.

Role Reports To: Partner, Digital

Role Location: Singapore

Key Working Stakeholder Group:

1) Internal: Global Planning team, Digital and Content COE, Local GroupM markets, London Global eCommerce COE,

2) External: Global media leads and brand teams and Market Media Leadership, eCommerce Leadership in Singapore and London.

The proliferation of online shopping and commerce landing destinations presents an exciting opportunity for GroupM Nexus. The key opportunity for the Associate Director of E-Commerce is to bring strategic expertise and experience to craft E-Comm solutions as a key offering and differentiator for GroupM Nexus.

  • Support the development and execution of the vision and strategy to continue building and growing Commerce for an FMCG brand
  • Contribute to building, developing, and creating world-class frameworks and systems that embrace innovation and deliver results. Bring new ideas, creativity, and insights across all media (digital, in-store, and experiential).
  • Assist in developing reporting and forecasting modules to show positive ROAS which can then be implemented across all brands.
  • Be a subject matter expert on regional/local marketplaces in APAC in terms of their positioning, audience, and marketing capabilities.
  • Support all commerce-related strategic workstreams as part of client briefs and existing engagements.
  • Actively participate in overall commerce product and solutions development to provide full-funnel visibility to brands and media stakeholders.
  • Identify trends in the market and business practices to find ways to capitalize on the constantly changing landscape.

Why You Should be Excited

Just as the industry of ecommerce would demand, this role requires you to simultaneously build the ship while sailing it. This is an opportunity to build the Ecomm practice across the most exciting FMCG brand portfolio in the world. Performance marketing is GroupM Nexus's key focus area so this role will have the focus and support of leadership teams and business team leads and client stakeholders.

Measures of Success 

3 months:

  • Learn, learn, learn – the client's business has its own language and grammar. Study the brands, their personalities, their purpose, their history, and their ambition.
  • Shadow the existing teams in client meetings with the single-minded agenda of understanding deeply the client’s goals and objectives.
  • Clients should start seeing you as keen, observant, and willing to learn.
  • Learn the tools of the trade- Deep dive into the tools on planning, insighting, and data mining.
  • Start imagining and penning what success looks like by brand – everyone wants a winning story.
  • Have an auditor’s hat on – identify areas where the existing tools & processes can improve.

6 months:

  • You have knowledge of the commerce ambitions, consumers, and brand language. You are now ready to reimagine the current commerce offering within the planning product and suggest improvement to our performance execution, and are prototyping your new thinking on a few brands.
  • You are able to fuse commerce data, consumer insights, brand objective, and creative that sells into brilliant and simple stories (brilliant consumer commerce experiences).
  • Global marketing and media heads have by now noticed you by your work landing at their desk.
  • You are imagining a future view of what commerce media looks like 1-3 years from now and future-proofing the business to continue building brilliant commerce experiences.
  • All tools and stories created would have a local market landing lens keeping market context in mind.
  • You are able to join hands with the execution and content teams to spark new ideas. They are your partners, leverage their domain expertise for fluid and dynamic content creation.

9 months:

  • Your work is being entered for awards, published, and is being talked about by the global marketing, media, and brand communities.
  • Your work has been outcome-driven, brands are seeing the impact of your plans on their market metrics.
  • You have reimagined and evolved the commerce product and solutions from GroupM.

What your day job looks like at GroupM Nexus:

  • You sit in the client office and visit clients and are constantly engaged with WPP agencies, partners and clients through the data
  • At any given time, you are drawn between brand work for clients or product development or partner meetings. Partners could be from the online, content or measurement world
  • Your peers are best in class, meaningful engagement will bring the best out of them – you are expected to challenge them and be challenged back in return – we want someone to embrace the challenge – daily!
  • Get earphones, you will be working with a lot of cross-country teams – great work happens in markets too – learn and scale – we win as a team
  • Handling senior client relationships on a daily basis other than clients across all work levels

What You Will Need

This role requires someone with strong Performance capabilities and an ability to deliver across teams and markets. The ideal candidate will have built and led a breakthrough digital commerce business successfully leveraging new digital sales and marketing tactics, and possess deep knowledge and experience in all strategic, business, operational, and technological functions that make up the digital commerce ecosystem.

This role is heavy in both strategy and execution – this is a defining characteristic of our agency where our leaders do and think in equal measure. This person and role is the very embodiment of our values of Speed, Provocation, and Teamwork as this role is required to work across multiple stakeholders, influence and champion the new and to do it with speed and scale. 

The job holder will be expected to have:

Core skills

  • Minimum 8 years’ experience in digital marketing, most of which in the retail/FMCG industry with prior experience working with market places or multi-brand sites such as Lazada, Shopee, or any other online business partners.
  • Proven success leading and inspiring a cross-functional team of digital commerce business, technology, and operational business units.
  • Strong performance marketing experience. Proven ability to work with data to understand and analyze performance, optimize plans, drive decisions, and measure impact to the business.
  • Superior analytical skills and the ability to leverage performance data and convert consumer insights and trend data into high impact marketing initiatives.
  • Experience in a rigorous testing environment. Must be passionate about presenting a fact-based argument and be results/metrics driven.
  • Can effectively communicate complex digital commerce concepts to all levels of the organization. 

Minimum Qualifications:

  • Graduate or Post Grad in Marketing / Economics or related field
  • Worked in a communication planning role
  • 8 + years of work experience

Your Team

You will lead the E-commerce strategy and consultancy and operate in a matrix structure which touches global, regional and local market structures the different client business groups and units where your indirect team will comprise of brand, commerce and digital strategy specialists.


More about GroupM Nexus

GroupM makes advertising work better for people. 

GroupM Nexus comprise world-leading addressable specialists who provide media activation services and proprietary solutions that limit risks and guarantee outcomes. 

Underpinned by our digital media philosophy – everything that can be addressable, should be, as long as it translates into value for our clients – GroupM Nexus offer addressable solutions across Search, Social, Programmatic, Ad Ops, and eCommerce. 

As the largest media investment company in the world, we are agency partners to 1 out of 2 Top 100 global brands, representing more than $50 billion in media spend globally. 


More about GroupM

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at
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About GroupM Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.