Social + Influencer Executive
Description
Social & Influencer Executive
WPP Beauty Tech Labs is a bespoke team embedded in Wavemaker. It pulls in the best talent and practices from the group as required (both GroupM and WPP).
Wavemaker is our name, our mission and our method. We believe there is always a better way to grow. Our attitude, Positive Provocation, is defined by the idea that what got you here, won’t get you there. Today that seems more appropriate than ever. We don’t provoke for the sake of it, we provoke to create innovative and better outcomes for our clients. This attitude is behind our growth, helping us attract and retain some of the most iconic brands across ANZ.We are currently the B&T Media Agency of the Year; Campaign Asia’s Influencer Marketing Agency of the Year; Australian Influencer Marketing Council's (AiMCO) Influencer Agency of the Year; TikTok’s Media Agency of the Year.Across 2022 and into 2023 we have won at the MFA Awards, AIMCO Awards, B&T 30 under 30, B&T’s Women In Media Awards, Festival of Media Global, Campaign Women to Watch, Mumbrella Travel Marketing Awards, MediaWeek, Festival of Media Cause, UnLtd Hall of Good, Campaign Asia, DRUM Awards.
Why This Role is Exciting:
- Work with the Biggest Names in Beauty: From L'Oréal Paris to Maybelline and Kiehl’s, you’ll lead influencer marketing for the world's most iconic beauty brands and categories.
- Drive Industry Innovation: Push the boundaries of social media, beauty tech, and influencer marketing by leveraging cutting-edge strategies and emerging platforms.
What You’ll Do:
As a Social and Influencer Executive for the prestigious L’Oréal Groupe, you will support the execution of impactful campaigns across L’Oréal's 32 beauty brands within divisions such as CPD, LUXE, PPD, or LDB. You will be on the ground support managing day-to-day communication with influencers and ensuring that we deliver best in class end to end campaign execution. You’ll work closely with your team to enhance brand presence through social media and influencer partnerships, contributing to the success and resonance of each campaign. In this role, you’ll be responsible for campaign workflow and execution, product seeding execution, reporting/PCR and supporting your team’s efforts to meet campaign objectives and engage target audiences effectively.
Key Responsibilities:
- Campaign Strategy & Activation: Support the implementation of social media and influencer strategies that align with L'Oréal’s brand objectives, contributing to increased engagement, awareness, and conversions.
- Influencer Management: Assist in identifying and coordinating with influencers and content creators to ensure authentic brand collaborations. Support the team in contract negotiations, content briefs, workflow management, and tracking campaign deliverables.
- Content Development: Collaborate with the team on content ideas and support the production of compelling content across social platforms, including Instagram, TikTok, and YouTube, ensuring alignment with brand identity and messaging.
- Product Seeding: implement product seeding strategies to support brand campaigns, new product launches, and ongoing brand initiatives across L'Oréal’s 32 beauty brands
- Social Media Management: Aid in the day-to-day management of L'Oréal’s social media accounts, ensuring content is posted according to the campaign calendar and monitoring influencer and creator posts. You’ll help respond to and escalate comments as necessary to maintain engagement and brand image.
- Performance Analysis & Reporting: Assist with monitoring and reporting on campaign performance using analytics tools, contributing insights to optimize future campaigns. You will help track KPIs like engagement, reach, and ROI and support the team in post-campaign reviews.
- Trend Monitoring: Stay informed on social media trends, platform updates, and emerging influencers to provide insights that help innovate L'Oréal’s social media approach.
Skills You Bring:
- You should have a passion for social media and influencer marketing, along with a basic knowledge of social platforms and the influencer landscape.
- You will communicate clearly and provide regular updates to your manager.
- When assisting on campaigns, you’ll be responsible for understanding all requirements, selecting relevant influencers, and providing accurate feedback to ensure content accuracy when it goes live.
- You will attend internal status calls for the campaigns you're working on, but external calls are optional and decided by your manager.
- You should be familiar with reporting templates and technology, and able to extract key learnings from campaign performance to suggest future actions.
- You'll build strong relationships with talent agents and influencers to streamline onboarding and enhance your negotiation skills.
- If needed, you’ll write detailed campaign updates to keep the team informed.
- Ability to thrive in a fast-paced, dynamic environment
- Know how to prioritise – You will be responsible for multiple campaigns, working with multiple contacts across multiple content deliverables - It's important that you manage your priorities and seek guidance from your Director as required.
Wavemaker - Inclusive policies
- Flexible work environment
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
- Discounts and corporate benefits
- Continuous training and development opportunities
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. Here, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience!We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants.
Apply Now for WPP’s Beauty Tech Labs and join the future of beauty marketing for L'Oréal Groupe. This is your chance to make a lasting impact in the world of beauty, influencer marketing, and social media—one campaign at a time.
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