GroupM Nexus | Senior Manager, Search & Ecommerce
Description
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Manager, Search & Ecommerce to join us.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to Head of Search & Ecommerce
This role reports to Head of Search & Ecommerce
3 best things about the job:
- Be a game-changer! Create an outstanding team by building an unrivalled biddable media delivery capability in the market that can deliver demonstrable competitive advantage.
- Building best practice: Setting the benchmark for how each of the biddable media channels delivery models to ensure client KPIs are achieved with a best-in-class quality assurance approach an inbuilt continual improvement
- Collaborate with world class agencies: Partner your team with the GroupM media agencies to deliver a fully integrated service model
In this role, your goals will be:
In three months:
- Win the team’s trust
- Thorough understanding of the processes, platforms, tools, technologies in use on client business
- Get on top of all the ongoing campaign operation
In six months:
- Strengthen the existing standardized operational effectiveness
- Marked improvement in performance results across categories
- Explore new solutions to market as they become available
- Lead strategically & create best in class work out of Vietnam which could be taken to other markets.
In 12 months:
- Be a trusted expert and leader of team raising your individual and team profile internally and regionally
- Create best in class work to be recognized not only in Vietnam but also across the network
- Driving process level improvement for creating operational efficiency and workload
What your day job looks like:
- Independently manage the assigned teams and implement Search campaigns on major platforms (e.g., Google, Bing, CocCoc) across all GroupM Agency accounts
- Manage the assigned teams and implement onsite search campaigns on Ecommerce platforms across all GroupM Agency accounts.
- Formulate Search/Onsite Search strategies for client’s campaigns, ensuring that recommendations and decisions are consistent, imaginative and deliver results. (including draft media schedule) for GroupM agency planners/teams.
- Support for Agency pitching focus on Search and Ecommerce
- Provide actionable insights during mid and post campaign reports to improve in-flight optimizations and future campaign brief recommendations
- Lead and implement Search campaign activities of established local and global brands across multiple industries
- Attain Google Ads Search and Analytics certifications
- Establish working models for Search to be used by GroupM Agency teams as a planning and an operations model
- Any other project or tasks as assigned from time to time
What you’ll bring:
- 5+ years working experience in Digital Performance or relevant industry
- 2+ years in managing a Search/Performance team
- Proficiency in Onsite Search (Shopee, Lazada, Tiki)
- Proficiency with Microsoft Excel and PowerPoint
- Deep knowledge of Search as a behavior not a platform. Covering Search planning expertise on verticals, social, e-Com, audio
- Practical expertise in paid Search activation on the global/regional biddable platforms including Search management platforms Google, Microsoft Advertising and relevant platform certification
- Able to manage competing priorities in a fast-changing environment
- Leadership skills demonstrated as the ability to anticipate and remove barrier to productivity, drive teams towards clear goals, take effective decisions and challenge the status quo
- Strive for excellence demonstrated by setting high standards for yourself and others, holding teams accountable, focusing on continuous optimization while mitigating risks
- Ongoing interest in digital marketing, industry trends, best practices and emerging technologies
- Client servicing experience and good interpersonal skills
- Good working knowledge of non-digital media and the role they play in driving Search
- Ability to build and maintain a productive collaboration across teams and external stakeholders
More about GroupM
GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology (Choreograph), Investment and Services, all united in vision to shape the next era of media where advertising works better for people.
By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
Discover more about GroupM at www.groupm.com
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
About Vietnam
It’s no secret Vietnam is the fastest growing media market in Asia Pacific. Ad spend in Vietnam grew rapidly last year, with internet penetration reached in excess of 59.4% during 2019. With a population of more than 90 million, this market carries huge potential and possibilities for media players and talent. GroupM Vietnam fosters a culture of innovation and value our diverse and collaborative work environment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.