GroupM | eCommerce Associate Director/ Director

Comms & Strategic Planning Taiwan, Taipei


Description

Position at GroupM

Reporting of the role 

This role reports to the Business Director

3 best things about the job:

  1. You will be integral in building best practices and eCommerce for the agency
  2. Be part of a fun and flexible work environment that combines the best of entrepreneurialism whilst at the same time being part of the largest marketing services group in the world
  3. Develop bespoke tools and solutions to meet existing data demand, working with our global and regional network for ideas exchange

In this role, your goals will be:
In three months:

  • You will be up to speed with GroupM eCommerce proposition, tools, and client businesses
  • Assess local marketplace opportunities and build our value proposition for the next 12 months, and able to articulate this confidently to new prospective and existing clients
  • Manage key partner & internal relationships to drive strategic integration of the eCommerce product

In six months:

  • Deliver an eCommerce learning agenda baked into clients’ business needs and media challenges to develop markets’ eCommerce capability
  • Lead clients’ eCommerce transformation transition from disparate performance approaches to integrated end-to-end marketing
  • Accelerate our clients’ eCommerce performance, optimizing external and in-platform traffic driving activities with consultancy on marketplace store management
  • Successfully drive new growth and out-of-scope revenue for eCommerce consultancy work

In 12 months, you would have:

  • Deliver proprietary GroupM eCommerce strategic framework and products for our clients and region
  • Identify new eCommerce trends and opportunities for business growth and implement action plans. Work closely with data & analytics and operations teams to plan out campaigns

Responsibilities of the role:

  • Lead e-commerce strategic initiatives, operational improvements and the implementation of digital traffic driving efforts
  • Develop marketplaces proposals when required, around end-to-end precision activation to store management, helping brands deliver strong performance and growth.
  • Apply insights and recommendations from proven best practices, while always considering fit and purpose for local consumers and marketplaces.
  • Review competitive landscape and identify trends, adjusting plans and activities based upon identified information
  • Work closely with key eCommerce marketplaces, and local eCommerce players to test new formats and innovations

What you will need:

  • Self-starter approach to work, with an eagerness to take responsibility and consistently exceed goals
  • Strong analytical skills managing large amounts of data and ability to turn insights into actions
  • Strong experience in setting and monitoring KPIs and driving action plans to deliver improvements
  • Experience in major international marketplaces (and local market places is a plus) & ecommerce strategy development and implementation
  • Practical understanding of performance marketing (paid search, paid social, programmatic) and theoretical knowledge analytical techniques would be a strong advantage
  • Advanced skills launching and managing products within eCommerce business platforms
  • Experience in omnichannel retail, ideally in FMCG, Finance, Travel & Tourism, electronic products, and luxury verticals is a plus
  • You should be culturally flexible and enjoy working with teams from across different countries, and be comfortable traveling if require
  • Experience in marketplaces & eCommerce strategy development and implementation
  • Experience in omnichannel retail, ideally in FMCG, electronic products, and luxury verticals is a plus

About GroupM

GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people. 

Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

About TAIWAN

“Power of One” is the most important core value of our Taiwan office, where GroupM and its agencies – Mindshare, Wavemaker and Mediacom thrive through teamwork and collaborations within an inclusive corporate culture.  You can expect a diverse, fun and transformative work environment where one can learn and grow.  In Taiwan, we are committed to shaping the next era of media where advertising works better for people.  This includes the people of our organization, our clients, and our communities and market. 

One of the fastest-growing and most innovative economies in Asia, Taiwan is truly one of the most livable cities in the region with friendly people, great food served round-the-clock and the best cost to the quality-of-life ratio in the whole APAC region. Exciting opportunities awaits you in this bustling city!

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.