GroupM | Executive/Manager, Programmatic Media Buying

Programmatic, Biddable, Paid Media & SEO Jakarta , Indonesia


Description

Position at GroupM

Overview of the job

The GroupM Services team adopts a collaborative and customer-centric approach in delivering high value and innovative solutions for GroupM Agencies (Mindshare, Wavemaker, Mediacom) and their clients, including the activation and execution of dynamic media campaigns.

The Programmatic Buying Executive/Manager contributes to or leads a team in GroupM Services that specializes on programmatic media buying for clients across GroupM Agencies (Mindshare, Wavemaker, Mediacom). This role ensures best in class media buying and delivery to meet and optimize campaign KPIs. Minimum 2 years experience (for Executive level) or minimum 3 years experience (for Manager level) with programmatic media buying and a solid understanding of DSPs/SSPs, RTB, ad-exchanges, DMPs, audience targeting.

Reporting of the role

Programmatic/PBU Lead, GroupM Services

GroupM Services Responsibilities

The GroupM Services Buying Team delivers best in class media buying and implementation.

The following are the responsibilities of every Buying team and the varying degree of complexity is subject to individual job level:

  • Ensure team’s understanding of client’s brand, GroupM Agency’s deliverables and campaign KPIs.
  • Ensure team understanding of media behaviors and how the target audience interacts with programmatic touchpoints
  • Proactively identify opportunities to improve and enhance clients’ campaigns and advise GroupM Agencies accordingly
  • Provide actionable insights during mid and post campaign reports to improve in-flight optimizations and future campaign brief recommendations
  • Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables
  • Ensure cross-functional collaboration by demonstrating openness to new ideas and interest in learning from colleagues with different expertise
  • Work collaboratively across stakeholders to ensure value to clients
  • Conduct quality control and assurance of own and team workflow before handling it over to another party
  • Ensure understanding and compliance of all GroupM policies and procedures
  • Organize and drive knowledge share and understanding of new trends, channels and technologies across programmatic activation

Individual Responsibilities

  • Solid understanding of Programmatic Buying, including DSPs/SSPs, RTB, ad-exchanges, DMPs, audience targeting.
  • Able to strategize, optimize and deliver on clients’ programmatic KPIs such as CPL, CPA, CPM & App install
  • Ensure quality campaign delivery is performed as per agreed timeline and SLA
  • Support Campaign Delivery team on the campaign brief solution and development of tactical response via media schedule
  • Undertake the campaign set up process for all Programmatic campaigns within the clients’ portfolio, troubleshoot any tracking and discrepancy queries, and ensure campaigns are activated with accuracy and following best practices
  • Monitor the success of Programmatic campaigns through media analytics, KPIs, and dashboards
  • Be accountable for the ongoing management of campaign budgets and daily spend levels, bid strategies and constant monitoring of tracking to performance goals
  • Identify performance trends across client accounts and implement appropriate account optimization based on the insights generated
  • Analyze ongoing results to identify campaign trends, key insights and provide thoughtful recommendations to ensure we meet and exceed client goals
  • Demonstrate innovative ideas which support business growth
  • Demonstrate an understanding of strong fundamentals of Brand Safety, Viewability and Ad Fraud
  • Share and nurture expertise on various types of Programmatic deals
  • Build a great working relationship with the PBU team and GroupM Agencies, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimization and reporting processes
  • Any other project or tasks as assigned from time to time

Mandatory Requirements

  • Min. 2-5 years of hands-on experience implementing Programmatic biddable media campaigns.
  • Preferably experience in client servicing and managing a team across programmatic/solutions-based capacity
  • Manager level: Good ability to manage people intended as drive people towards joint goals, mentor, coach and motivate them as well as hold them accountable for their results
  • Strive for excellence demonstrated by setting high standards for yourself and others, committed to continuous improvement and deliver results despite constraints   
  • Relationship skills and aware and respectful of diversities
  • Strong analytical, creative thinking, problem solving and time management skills
  • Detail oriented, responsive to deadlines and able to multitask.
  • Ongoing interest in digital marketing, industry trends, best practices and emerging technologies

About GroupM Indonesia

With a population of 260 million, Indonesia is one of the fastest growing and most dynamic markets in the world. It’s increasing consumer disposable income has meant that Indonesia is now firmly on the radar for MNCs seeking to invest in emerging markets.

Whilst the Indonesian media landscape is still dominated by terrestrial TV with 65% of all advertising spend, digital media is now poised to go through a period of exponential growth. There are around 170 million internet users in Indonesia and more than 70% of them are accessing the web via mobile. The opportunity to transform a media landscape on such a scale is unprecedented in the APAC region.

We're looking for creative and diligent people to join us on this exciting journey of transformation. We're ready create impactful solutions for media challenges, shaping the next era of media with our diverse and passionate team.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.