Essence | Senior Manager- Digital Media Planning

Media Planning Mumbai, India


Position at GroupM

Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, Nando's and the Financial Times. The agency is more than 1,800 people strong, manages over $3.6B in annualized media spend and deploys campaigns in 71 markets via its global offices throughout North America, EMEA and APAC. Visit for more information and follow us on Twitter at @essenceglobal 

Reporting of the role

This role reports to the National Head- Digital 

3 best things about the job:

  1. A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world
  1. Learn & Grow is the mantra we believe will help the candidate prosper in their career-path
  2. Attain strong understanding of cross channel media strategy

Measures of success – 

In three months, you would have:

  • Understand the category and brand objectives for the year
  • Understood Essence way of working

In six months, you would have:

  • Initiated & delivered at least 2 key projects
  • Successfully lead media discussion with the client

In 12 months, you would have:

  • Worked on Award entries
  • Worked and presented a 360 media approach 

Some of the things we’d like you to do:

Digital Landscape understanding

  • Strong understanding of the digital platforms– Facebook, AdWords, Programmatic

  • Comfort with ad operations and ad verification tools

  • Awareness of emerging/new technologies that can be leveraged to drive brand salience

  • Regular interaction with Publishers for media Planning/buying.

Understanding Client Business

  • The candidate will need to understand the client business and short and long term objectives

  • Suggest a digital strategy/road to the client basis the objectives (working with other internal stakeholders)

  • Manage campaigns end to end depending on the business objectives

  • End to End Campaign Planning and Management

  • Understanding the brief and campaign objectives from the client

  • Identify key audiences - sizing and profile using data points, to determine whether given audience can achieve the client’s business objective

  • Identify placement opportunities – impact, non-impact and oversee the ad operations – tracking, serving

  • Set budget allocation - topline between different online platforms to meet the objectives

  • Measure the results against the planned deliverables and conduct post evaluation (to derive insights to be leveraged for next campaign)

  • Publishers Relationship

  • The candidate will need to develop good working relationship with key publishers and networks

A bit about yourself:

  • Experience – 5-6 years into media planning with deep understanding on Comscore, GWI

  • People from Digital Agency is mandatory

  • The candidate should be good with data. Modelling experience is preferable

  • Strong organizational skills, detail-oriented and capable of multi-tasking

  • Solid understanding of media concepts/terms, creative and budget requirements

  • Solid grasp of digital marketing, especially a deep knowledge of digital media

  • Strong written and verbal communication skills including the desire to progress

  • Ability to forecast  outcomes of brand/DR campaigns and manage spend

  • Proven problem solving skills and ability to think outside of the box Ability to work independently and collaborate in a team environment

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.