MediaCom | Insight Manager

Data, Analytics & Insight Shanghai, China


Position at MediaCom

Core purpose of job
This role will also work very closely with the communications planners (part of the strategy team) locally and in many occasions with global contacts for new business requests. The candidate is expected to be curious, passionate and proactive in learning and listening on the job.


3 best things about the job:

  1. Trained with eyes of an entrepreneur by focusing on leveraging data in order to activate media in helping brands in their longer-term business goals – through driving sales lead / inspire test drives, bring in visitors travel destination, footfalls to retail, inquiries, etc.
  2. Opportunity to collaborate with the other special units within MediaCom and best of the WPP networkacross China and globally, to help elevate quality of output within the communications plans
  3. Constantly on learning mode to learn and unlearn clients’ business, market, media and consumer landscape changes and challenges - Always at the forefront in knowledge and skill sets


KPI Metrics

  • Execution quality
  • Client satisfaction
  • New business contribution


Position of the role

This role reports to Head of Insights, MediaCom China.


Responsibilities of the role:

  • Driven by curiosity and willingness to learn and understand the market, client’s brand and business, the consumers and communication insight and combining these to identify opportunities for communications planning.
  • Understands and apply the principles of data generation, market research design, quantitative and qualitative analyses, use of data and information resources to ensure the business planning team are supported with robust insights.
  • Be the bridge between research results/ reports/ new findings and making the leap to insights that lead to recommendations for clients
  • Maximize the effective use of internal and external information resources and tools and managing 3rdparty consumer research.
  • A source of inspiration and knowledge to internal stakeholders in brainstorms
  • Ensure the quality of all work output by providing direction, encouragement and support.
  • Develop client presentations.



Tasks & Measurement

In three months:

  • Being able to run error-free data, draw out conclusions that will help facilitate the briefs’ requirements
  • Measurement:
  • Quickly be familiar with assigned clients and products.
  • Independently use 50%+ of MediaCom’s bespoke planning system (20|20 Connections) to frame all work requests
  • Independently respond 50%+ queries from client or planning team


In six months:

  • Independently use 20|20 Connections in everyday work requests as well as being the 20|20 Connections ambassador within the agency
  • Be the ‘cultural insights expert’ and ‘knowledge expert’ within the agency
  • Measurement:
  • Independently respond all queries from client or planning team – being the go-to person

In 12 months:

  • Independently support existing client businesses and new business pitches
  • Well knowledged with the ins and outs of the agencies (people to contact, roles of each special units, resources to pull in order to get a task out in the shortest time possible)
  • Measurement:
  • Being able to develop presentation slides and having the opportunity to present where required
  • Being able to sit in discussions and brainstorms with other special units within the agency.


What you will need:

  • Educated to degree level in psychology, sociology, marketing, science, statistics or equivalent professional qualification.
  • Always curious and having strong motivations to uncover consumer insight/market research. Having media study experience is highly desirable.
  • Good analytical ability, strategic thinking and good communication skill with strong eye for detail
  • A team player, with can-do attitude
  • Not afraid of data churning – being able to see numbers and yet tell a story around the numbers
  • Masters qualitative and quantitative methodology and proficient in the use of Microsoft Office, especially Excel, Word and PowerPoint. Fluent in English and Mandarin.


About MediaCom 

MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.   


As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.  


Our success is underpinned by our long-standing ‘People First, Better Results’ belief. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses.  


In 2020 this approach led MediaCom to be crowned Global Media Network of the Year by Eurobest and Festival of Media Global, in addition to being the most awarded agency at the WARC Media Awards.  


MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Mars, P&G, Bose, AkzoNobel, Richemont, Shell and Hasbro. 


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About China

GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupMs portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.