Mindshare | Director Strategy

Comms/Strategic Planning Mumbai, India


Position at Mindshare

Overview of job

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Director – Strategy to join us. You will understand what the client wants to achieve, helping them define it by using all available insights and analytical resource, articulate it as challenge and follow this up with a clear consumer journey to address the challenge. 

The key is to re-architect the strategic relationship to not only who we target and how we reach them (base media product) to a more business focused framework around business challenges, journeys and ideas. The principal task is to understand what the client wants to achieve, helping them define it by using all available insights and analytical resource, articulate it as challenge and follow this up with a clear consumer journey to address the challenge. At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Partner- Strategy

3 best things about the job:

  1. Be an architect and Brand strategy owner
  2. Constantly Evolve and Build skill sets with newer 360 tools in the industry and data partners
  3. Be a part of the most dynamic, thinkers and doers Gang!

In this role, your goals will be:

In three months:

  • Learnt media basics and tools across google and FB suite

In six months:

  • He would be the best buddy within the Mindshare purple family to talk about the brand and win the confidence internally as well as externally

In 12 months:

  • An entrepreneur with strong strategic thinking and profiled to lead the strategy function fully for the brand
  • Complete understanding and know-how of the GroupM ecosystem and Matrix structure to deliver the 360 strategies across the brands (subject to personal IQ level and enthusiastic to learn and grow & adapt)

Responsibilities of the role:

  • Deep appreciation/application of the Mindshare OTF framework (ABC, Journeys, Ideas you love to share)
  • LOOP data and partnerships integration in the strategy
  • Ability to apply Mindshare strategy tools (Primarily TGI/3D, Mindreader, Journey Planner, Culture Vulture including Contagious & LS:N, Euromonitor, WARC, Live reporting)
  • Ability to understand & apply consumer research & other industry data in the development of strategy
  • Understanding of realization of the Exchange (traditional & non-traditional) 
  • Build Key Strategy presentations /Annual planning presentation
  • Regular Monthly update and reviews and changes required in media channel evaluation

What you will need:

  • Sound analytical skills & interpersonal Communication skills
  • Team player and not “kingship driver”
  • MUST have data and tools understanding on TGI, 3D, BARC and IRS, brand Z and studies that are WPP brand growth analysis oriented
  • Excellent presentation skills and confidence to put your thoughts across in a structured manner is essential
  • Digital and social media tools and understanding will be required at the stage of drawing insights

About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare’s network of people are acutely aware of what's happening in their city, and believe all great communication begins and ends in media. In 2014 Mindshare Asia Pacific was the only media agency to be ranked in the top ten in Campaign Asia’s Most Admired Companies survey, and was also seen as the best agency to work at in the region. Mindshare APAC has won over 250 awards in the past year - and counting, including the 'Campaign Asia Pacific Agency of the Year, 2013' and the SMARTIES™ APAC ‘Agency Network of the Year 2014’ for the second consecutive year. To learn more about Mindshare and our philosophy of Original Thinking, visit us at mindshareworld.com 

India market overview

The Indian media & entertainment industry grew by 12% in 2013 and touched INR 920b, despite the economic slowdown. Digital media advertising in India continues to grow at 35% in 2014, cementing India’s position as the third largest Internet market with close to 250m users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for digital advertising and content over the next five years. India also has a booming e-commerce industry with remarkable growth potential. With a new stable government in the center and renewed foreign investments into several industries, India is an exciting market for any media and advertising professional.