L’ATELIER | Head of Strategy

Comms & Strategic Planning Shanghai, China


Position at Mindshare

Overview of job

As Head of Strategy for L’Atelier China, you will be tasked with driving the product and profile of the agency. Ensuring that L’Atelier delivers best-in-class strategic plans that push the boundaries of traditional luxury communications will require you to win the trust of senior clients, while raising the capabilities of the planning teams across all maisons. Likewise, by elevating the team’s strategic capabilities and winning the trust of senior clients, you will in turn drive L’Atelier’s profile across the industry as a lighthouse of luxury communications globally.

Reporting of the role

This role reports to the Managing Director, GroupM-L’Atelier, China.

3 best things about the job:

  1. L’Atelier is your golden opportunity to co-create the lighthouse of luxury communications in China, the world’s fastest growing and most important market globally.
  2. L’Atelier operates as a fully integrated account, making this an opportunity to leverage every single touchpoint you can imagine your sandbox.
  3. L’Atelier represents an opportunity to work with the largest luxury group globally, across an incredibly rich variety of iconic brands and subcategories – including beauty, fashion, watches, jewellery, wine and spirits.

Measures of success –

In three months:

  • Confidently articulate client portfolios and business propositions
  • Understand and identify opportunities to influence change to drive better planning across the integrated teams within the agency
  • Build relationships with the key decision makers (C-suite) at client side and within the company
  • Taken solid ownership of the integrated strategic product and built an understanding of how this can best benefit your clients  
  • Defined a clear optimization and innovation roadmap for clients


In six months:

  • Motivated, coached and uplifted client teams to create work that drives significant business impact for the maisons
  • Identified strategic mentees within the client teams and developed dedicated growth plans
  • Be well recognized by key clients by demonstrating thought leadership in terms of strategic planning across the luxury category
  • Aligned key stakeholders internally and at client’s side on each maison’s integrated strategy together with the client leaders from L’Atelier



Responsibilities of the role:

Integrated strategy working with digital and traditional planning teams – bridging the gap to build a culture of connected planning

  • Maintain an in-depth knowledge of client businesses and ensure integrated and digital strategies align with brands business objectives and needs. 
  • To plan and develop ideas for “media first” innovations and build capability in strategy. 
  • Update client and internal team on new developments in tech, content, strategy
  • Leverage data (digital and otherwise) for the benefit of overall integrated planning
  • Be bold; defend and stand your ground in terms of ideas internally and externally.
  • Collaborate with core planning teams to ensure optimal integration of solutions in the overall brand plans, ensuring deployment of best-in-class digital implementation across brands. 
  • Grow team’s strategic capabilities and develop sound long term strategic plans for all the key brands. 
  • Trusted advisor not just to the client, but for internal touch-points in the local market. Work closely with the core team on all the reports, digital trainings/workshops. 


What you will need:

  • An open and collaborative mind, ability to connect not just within your team but outside as well to bring and imbibe new learnings
  • You are a strategically oriented thinker who is genuinely curious about the landscape
  • Excellent presentation and marketing skills to keep highlighting the best work we do
  • Ability and willingness to motivate and train people who are not your direct reports
  • At least nine years of work experience
  • Passion for numbers and ability to gain insights and propose strategy
  • Passion for new technologies and ability to communicate and explain in a non-complicated way to key clients
  • You are a passionate and articulate individual who has strong selling skills
  • A good team member and be good at cooperation with internal and external partner.


More about GroupM

GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together, GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.

Discover more about GroupM at www.groupm.com
Follow @GroupMWorldwide on Twitter
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About China:

GroupM is the leading global media investment management company for WPP’s media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and the outcomes-driven programmatic audience company, Xaxis. Responsible for more than US $108B in annual media investment by some of the world’s largest advertisers, GroupM agencies deliver an advantage to clients with unrivalled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology and an array of specialty services including addressable TV, content and sports. GroupM works closely with WPP’s data investment management group, Kantar, and together they account for almost 50% of WPP’s group revenues of more than US $19B. GroupM delivers unrivalled marketplace advantage to its clients, stakeholders and people.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with