MediaCom | Senior Business Director – Consumer intelligence

Data, Analytics & Insight Mumbai, India


Position at MediaCom

Overview of job

GroupM is the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Sr. Business Director – Consumer intelligence to join us. In this role, you will be responsible for …

  1. Leading a team that derives consumer insights basis cultural, media and category shopping behavior, using host of primary and secondary tools.
  2. Develop independent revenue streams on strategy-based products – including content strategy retainers, social listening retainers & consulting projects.
  3. Driving thought leadership for Mediacom via whitepaper publications, collaboration with academia, client workshops.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Chief Product officer

3 best things about the job:
       1. Access to consumer intelligence/audience understanding tools,                GroupM best practices and case studies

  1. Strong existing relationships with large global and local brands to elevate existing work as well as suggest new projects to them.
  2. Exposure to best in class strategy & consulting global products and talent, to make available for India clients.

In this role, your goals will be:
In three months:

  • Interact with key client leads of top 5-10 clients to understand strategy requirements and work done so far on various portfolios.
  • Meet key clients and visibly start sharing strategic inputs from work that team has put together on existing projects.
  • Take charge of the consumer intelligence command Centre and understand the tools and capabilities well enough to start designing workshops, campaign interventions

In six months:

  • Work with our content, social, activation and client teams to brainstorm on new ideas basis the intelligence from tools
  • Give strategic direction on pitches & key large campaigns for clients
  • Train Mediacommers on strategic tools and frameworks used in global markets. 

In 12 months:

  • Be seen internally and with key clients as the key strategic cell for new and fresh insights into category, consumer and media behaviour
  • Craft strategy roadmap for the unit.
  • Establish thought leadership initiatives

What your day job looks like at GroupM:

  • Lead the team on particular project basis a brief.
  • Drive insightful recommendations and present to client along with relevant client leads and other experts
  • Supervise the landing of these insights into powerful solutions

Minimum qualifications:

  • Graduate/ MBA (preferred)
  • Min 10+ Yrs of experience of working on research, social listening & content analysis tools & marketing consulting projects
  • Client facing experience, led a team of strategists, won awards/ recognition in the space of strategy
  • Experience with business development, bringing in new projects, P&L understanding.

What you’ll bring:

  • Passion to shape the marketing solution for brands based on culture & consumer behaviour.
  • Is up to date with the latest trends in the market – extremely well read on category growth, marketing challenges, emerging trends
  • Great communicator with excellent storytelling skills, blending data and narrative for clients. 

More about Mediacom

Welcome innovators, initiative takers and instigators. 

Founded in 1986 and established in Japan for over 10 years, we have grown to become 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.

We are proud to be recognised as the Japan Media Agency of the Year in both 2017 and 2018 with a Silver Award in 2019. With clients including Adidas, Mars, SK-II, Dell, The Coca-Cola Corporation, Cartier, IKEA, Peugeot and Citroen, working at MediaCom is a gateway to working with leading global brand organisations and connecting to people across the planet.

But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.

Our focus is on providing long term, rewarding careers and we know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.

We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference and have built in flexibility that reflects the many different ways in which people work and succeed. And its why we actively encourage participation in our Global Mobility programme with opportunities to live and work around the world.

We are super connected and our employees contribute to and shape the working environment, from promoting work-life balance and well-being to organising team events and celebrations.

Do you want to work with smart, creative, connected and enthusiastic people in a stable and rewarding environment? So do we.

 Welcome to MediaCom.

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.