GroupM Services | Manager/ Senior Manager, Biddable Campaign Delivery

Performance Kuala Lumpur, Malaysia


Description

Position at GroupM Services

Overview of job  

In this role you will creates an effective link between the client facing Agency teams and the GroupM Services teams. You need to ensure that comprehensive briefs are received from the Agency teams and ensures that GroupM Services specialists meet clients’ expectations by achieving campaign KPI’s timely and through embedding operational excellence. You are also will be supporting the delivery of tasks such as reporting output, offer insights and recommendations across strategic planning and agency pitches.

Reporting of the role

This role reports to: Biddable Campaign Delivery Lead.

3 best things about the job:

  1. Be a game-changer! Create an outstanding team by building an unrivalled biddable media delivery capability in the market that can deliver demonstrable competitive advantage
  2. Building best practice: Setting the benchmark for how each of the performance media channels delivery models to ensure client KPIs are achieved with a best-in-class quality assurance approach an inbuilt continual improvement
  3. Collaborate with world class agencies: Partner your team with the GroupM media agencies to deliver a fully integrated service model

GroupM Services Responsibilities:

The GroupM Services team adopt a collaborative and customer-centric approach in delivering high value and innovative solutions for our Agencies and Agencies’ clients, including the activation and execution of dynamic media campaigns.

The Campaign Delivery team creates an effective link between the client facing Agency teams and the GroupM Services teams. The Campaign Delivery team ensures that comprehensive briefs are received from the Agency teams and ensures that GroupM Services specialists meet clients’ expectations by achieving campaign KPI’s timely and through embedding operational excellence. They are also supporting the delivery of tasks such as reporting output, offer insights and recommendations across strategic planning and agency pitches.

The following are the responsibilities of the GroupM Services Campaign Delivery team and the varying degree of complexity is subject to individual job level:

  • Ensure understanding of all GroupM Agencies brand portfolio, deliverables and campaign KPIs.
  • Strong understanding of understanding media behaviors and how the target audience interact with specific channel delivery and ensure common understanding across GroupM Services
  • Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables
  • Provide technical perspective in client meetings when specific expertise is required
  • Maintain quality control and assurance practices across the assigned cluster of clients and proactively advice Agencies on campaign improvements
  • Maintain and comply with finance processes (such as month end reconciliations), GroupM policies and procedures.
  • Facilitate and influence cross-function collaboration by demonstrating openness to new ideas and interest in learning from colleagues with different expertise
  • Encourage knowledge share and continuous learning

What your day job looks like at GroupM:

  • Serve as key point of contact on brief delivery responses and work with GroupM Agency Planner in developing tactical strategies/responses
  • Compile all necessary media recommendations (i.e. media schedules) from respective GroupM Services Buying teams
  • Oversee end-to-end project management of campaign brief and delivery
  • Be responsible across all campaign tracking and reconciliation requirements (including KPI delivery)
  • Support the Director of Campaign Delivery team to strategize key account campaigns and ensure optimal delivery and performance alongside with all GroupM Agencies and GroupM Services Buying teams
  • Share regular updates with Agencies on campaign performance, such as in-flight optimizations and necessary schedule adjustments
  • Assist GroupM agencies on consolidating data for ad hoc based reports (e.g. CSI/Savings Report/Cost Avoidance)
  • Deliver holistic cross channel campaign analysis (i.e. mid and post campaign reports) working with respective buying teams to provide actionable insights and optimisation recommendations
  • Identify new product opportunities that will enhance clients’ digital front
  • Roll out test and learn initiatives to drive continuous improvements in campaign performance
  • Take an active role in developing broader biddable or digital strategic recommendations and best practices to scale impact at market and regional level
  • Any other project or tasks as assigned from time to time

 
What you’ll bring:

  • Knowledge and passion for digital marketing: digital display, digital branding, digital direct response, SEM, video & mobile
  • Able to harvest vast amounts of information, news, data, and research and distill the most important/relevant information for your accounts and their clients
  • Ability to influence without authority
  • Leadership skills demonstrated by self-confidence, good judgement, sound decision-making, empathic listening, flexibility, self-motivation and ability to challenge the status quo.
  • Team player demonstrated by the ability to receive and provide feedback professionally, thrive and collaborate in a cross-functional environment
  • Strive for excellence demonstrated by setting high standards for yourself and others, committed to continuous improvement and deliver results despite constraints
  • Relationship skills and aware and respectful of diversities



Minimum qualifications:

  • Bachelor’s degree, or equivalent diploma, in disciplines as STEM, Digital Advertisement/Media, Mass Communication or relevant experience
  • 3+ years of hands-on experience in at least one of the biddable channels (Social/Search/Programmatic)
  • At least 1 year within internal/external engagement capacity
  • Strong experience in end to end project/campaign management
  • Solid understanding of digital media ecosystem and technology
  • Project management and ability to handle multiple stakeholder levels
  • Able to effectively develop and motivate people to achieve joint goals
  • Meticulous attention to detail and effective communication skills

 More about GroupM

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn -
https://www.linkedin.com/company/groupm

 

About Malaysia

GroupM Malaysia is situated in the prime location of Mutiara Damansara, Petaling Jaya.  Malaysia is a multi-racial and multicultural country, there is a strong “Muhibbah” culture and the office environment is full of “Semangat” as half of our talent are below the age of 30. 

You can expect diversity, strong collaboration and a fun yet dynamic environment here! With endless growth opportunities for marketing, media and branding professionals,  we provide the support to enable ambitions to come to life. If you are looking for an exciting and challenging career in media, there is no better place to be in than Malaysia.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.