Description

Overview of job
   

Mindshare is an agency of GroupM, world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are looking to hire a Director – Brand Partnerships to join us. In this role, you will be leading the alliance and partnerships narrative at Mindshare for a large cluster of brands for the largest FMCG organization in India. An individual with an entrepreneurial mindset capable of building an ecosystem for Mindshare working with teams across various functions like sales, marketing, and media. Deliver ‘first-of-its-kind’ B2B partnerships that drive incremental sales for brands across categories. Develop and deliver digital and off-line strategic partnerships to drive brand advocacy, awareness, and engagement at scale. Direct responsibility of campaign execution liaisoning with brand teams, internal teams, partners, and other stakeholders.   

Reporting of the role   

This role will directly report to Principal Partner Invention   

Level 2 reporting: Content+ Head Mindshare Fulcrum   

3 best things about the job:
  

1. Chance to work with Top FMCG brands across categories, Top Media House and digital partners.
2. Opportunity to get in-depth knowledge and experience in the B2B business.
3. Cross category learning, In depth training.

Responsibilities of the role / Measures of success –
   

In 3 months:    

•  Manage existing deals in an efficient and effective manner.  
• Build relations with internal and external stakeholders for timely execution of existing deals.
• Over-look day to day operations managed by the team for smoother turnaround. 
• Creating industry first experiences with digital and on ground partners 

In 6 months:   

• Create new age & industry first e-com led models at scale.
• Should be able to lead & manage all processes related to B2B alliances.
• Look at creating multiple key accounts & new revenue-based partnerships.
• Drive analytics on what works and what doesn’t work in the space of B2B associations.

In 12 months:   

• Build best practices for category.
• Deliver new age B2B partnership solutions.
• Retain and develop team.

What you will need:
  

• You have a PG/ MBA degree, Marketing, Business Administration preferable. 
• You have prior experience in a similar role. Minimum 7+ years of prior experience in alliance and partnership
• You have excellent written & verbal communication skills.
• You thrive in matrix environments and are adept at building relationships with different stakeholders.
• You are passionate and have a quick learning mindset.  

• The agency was founded in 1997.
• It has over 200 employees.
• The agency has won numerous awards for its work, including the Media Agency of the Year award
• Mindshare Fulcrum is a part of GroupM, the world's largest media investment company.