Mindshare | Senior Executive, Media Planning

Media Planning Kuala Lumpur, Malaysia


Description

Position at Mindshare

Overview of job

We are hiring a Senior Executive, Media Planning in the planning team who ideally has skills/experience in digital media apart from mainstream media. You will be responsible for crafting and implementing creative & effective communication campaigns, which are grounded in strategy and insights to drive our client’s business ambitions. 


Reporting of the role
This role reports to the Manager.


3 best things about the job:

  1. A fun & competitive environment that combines the best of being creative media thinking whilst balancing the little details that matter and at the same time being part of the largest media company in the world
  2. Working within a culturally diverse team, servicing some of the top clients in the organisation
  3. Opportunity to work with a regional counterparts from internal and client


Measures of success –

In 3 months :

  • Been up to speed with cutting edge proprietary planning tools as well as able to extract & analyze important data; validating our recommendations
  • You would have a pulse of the business category & knowledge of competitive frame
  • Worked on moderate scaled live campaigns
  • Have initiated contact with key media partners and understood the baseline of their offerings particularly digital
  • Connected with internal specialists & external stakeholders units to integrate solutions.

In 6 months:

  • Been able to comprehend and apply our proprietary planning framework model in key campaigns
  • You would have landed live; larger scaled campaigns.
  • You will have started to build relationships with the key decision makers within the current client portfolio
  • Mastered a flawless media execution process, working alongside various stakeholders

In 12 months:

  • Developed strong category acumen - from a media and business point of view
  • Identify a pipeline of commercially viable solutions to support our clients goals
  • Have created & executed a pipeline of exciting business building ideas which could potentially be industry award winning

 
Responsibilities of the role:

  • Respond to / follow up on clients' campaign briefs and requests received and working alongside the team
  • Orchestrate/support the inputs from the strategy, implementation, and specialist teams to develop innovative, business building solutions for clients
  • Manage the planning, execution, and post mortem of the campaigns briefed in
  • Engage with specialist partners to drive commercially viable media solutions
  • Build trust, meaningful relationships with clients, as well as relevant internal & external stakeholders 

 
What you will need:

  • Curious & willing to learn with passion in order to leverage opportunities from challenger to leading brands
  • Strong analytical skills, balancing a macro view and the little details that matter
  • Excellent personal/organizational management
  • Good interpersonal & social relations
  • Experience in handling marketing campaigns which have a digital infused whilst eager to integrate them seamlessly with mainstream media
  • Strong understanding of the cultural and consumer trends that are changing the media landscape
  • Minimum 2 - 3 years in media/digital/marketing experience
  • Telco Industry experience is an added advantage

 

About Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. 

To learn more about Mindshare and our philosophy of Original Thinking, visit us at 
www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.

About Malaysia

GroupM Malaysia is situated in the prime location of Mutiara Damansara, Petaling Jaya.  Malaysia is a multi-racial and multicultural country, there is a strong “Muhibbah” culture and the office environment is full of “Semangat” as half of our talent are below the age of 30. 

You can expect diversity, strong collaboration and a fun yet dynamic environment here! With endless growth opportunities for marketing, media and branding professionals,  we provide the support to enable ambitions to come to life. If you are looking for an exciting and challenging career in media, there is no better place to be in than Malaysia.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.