Mindshare Fulcrum | Director - Gaming

Social Media & Content Mumbai, India Requisition ID:29876


Position at Mindshare

Overview of job

Mindshare is an agency of GroupM, the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are looking to hire a Director – Sports & Gaming to join us. In this role, you will be leading the advocacy narrative at Mindshare for a large cluster of brands for the largest FMCG organization in India.

In this role, you will be working in the Mumbai office as the interface between India’s biggest FMCG player and right holders in Sports Gaming & eSports industry.

3 best things about the job:

  • Access and opportunity to interact directly with key right holders in fast-growing industry
  • Independence to manage deals on an end-to-end basis
  • Work on some of India’s top brands

Measures of success –

In three months:

  • Get an understanding of a wide set of brands and the spaces they operate in
  • Familiarize with the agency setup locally and understand the integrated work approach with various internal teams
  • Exposure and grasp of projects in pipeline along with day-to-day activities on various brands
  • Start interaction and engage with select right holders Sports & Gaming practice

In six months:

  • Lead and develop proposals customised to client’s brief(s) by working closely with brands
  • Manage and work with the agency team to continuously be in the pulse of what’s happening at client’s end and be on top of upcoming client’s campaigns
  • Orchestrate inputs from internal teams and clients to mine out customized solutions from right holders’ network
  • Gain industry expertise in terms of key relationships and keen understanding of modus operandi at right holder’s end

In twelve months:

  • Start closing opportunities proposed within Sports & Gaming domain with agency units and clients by demonstrating a strong focus on strategy, integration, and industry expertise
  • Build strong relationships and nurture new ones with partners
  • Initiate and drive key projects across a wide set of brands


What your day job looks like at Mindshare

  • Constant interaction with internal teams to be updated on upcoming client’s briefs and campaigns
  • Being part of brainstorming and ideation sessions to in larger client campaigns
  • Meetings with clients to familiarize the client teams with industry updates and decipher key take outs for them from business perspective
  • Constant interaction with right holders in Sports & Gaming industry to be updated on the upcoming calendar at least 6 months in advance
  • Execution of deals closed across media touch points

Minimum qualifications:

  • Minimum 4+ years of experience in media sales or brand solutions or sports/gaming industry
  • Deal negotiation and closure skills with various stakeholders for a win-win proposition for all parties concerned
  • Minimum post-graduation degree/diploma in media and communications from a reputed institute
  • Basics and presentation and Excel skills
  • Good interpersonal skills


More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.