Wavemaker | Digital Media Manager

Media Planning Tokyo , Japan


Position at Wavemaker

Wavemaker is looking for a Digital Media Manager to join our team in Tokyo. You will be responsible for delivering best practice client service and market leading work and key person to drive Offline & Online mandatory. Digital experience would be ideal but having passion to understand it is required.


Core Responsibilities

  • Build & establish strong relationships with mid- senior stakeholders within the client's business
  • Leverage all GroupM, and Wavemaker talent, technology, products and services to deliver compelling, innovative and creative solutions for the client.
  • Understand and evaluate the client’s needs so to identify opportunities for additional revenue opportunities.
  • Business level English (writing/ reading /speaking)
  • 3+ years experience of programmatic, EC media planning/execution, buying and reporting in Japan industry. *Operation itself is not required but need the skills of co-working with ops team.
  • Drive Media Strategy and review, create compelling and strategic media thought pieces on how Digital channels can be used to integrate the consumer journey and being able to define the role of digital at a macro business level. Offline experience is a plus.
  • Provide sharper implementation based on local Digital expertise with the team.
  • Ability to create long term and short term Digital roadmaps for the client and put the necessary steps in place to make them happen. Offline experience is a plus.
  • Support training and workshop for clients when necessary.
  • Ideal skill is to input into digital strategic roadmap and help improve and develop new products and/or service propositions for client when necessary.

Core skills

  • Understanding of multiple digital media channels (online display, video, social, paid search, programmatic, etc.) as well as a passionate following of new/emerging technologies would be ideal.
  • Excellent verbal and written communications skills, being able to confidently and clearly present work to clients, media owners and internal stakeholders
  • Deep understanding and experience of data analytics and digital reporting by utilizing Google CM, GA or other 3rd party tracking vendors is preferable.
  • High level numeracy and analysis skills, to be able to interrogate data and coming out with actionable insights to inform business decisions.
  • Team management and ability to communicate/share/develop digital planning and buying experience amongst other team members.
  • Strong commercial acumen & Demonstrated capability to grow a business via external sales or internal stakeholder management

3 best things about the job:

  • Team and agency culture, everyone pulling together to deliver the best possible outcomes, but enjoying everything we do!
  • Get to work in one of the world’s most successful, global and respect media agency networks. Get to work in one of the world’s most successful, global and respect media agency networks which promotes flexible work arrangement and hybrid working style. Excellent global and domestic client base with loads of variety and potential for growth


About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.


Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.


Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

  • deep knowledge we have of our clients’ business
  • confidence to challenge what’s gone before
  • the support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn 

About Japan

Japan is both the world’s third-largest media market and third-largest e-commerce market. As one of the first markets to develop a full mobile e-commerce ecosystem circa 2001 to 2002, Japanese digital consumers are experienced and discerning; digital marketing campaigns are sophisticated, multi-layered labor of love. While growth is lower in this mature market, e-commerce is projected to increase by 12% in 2016, 11% in 2017 – emerging technologies are driving substantial growth. Programmatic spend across all devices has seen a 156% increase between 2012 and now, with mobile Programmatic spend expected to grow 174% between now and 2017. If you want to excel in a mature, refined media advertising atmosphere and reach savvy consumers with equally-savvy media plans, Japan is the place to be.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.